TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re passing along funny and creative messages created by viewers. In addition, stations are practicing safe-distancing themselves, with newsroom and production staff working from home.
Some posts are lighter, funny and offbeat.
Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
If you’re sick of hanging out with yourself due to social distancing, here’s a funny, creative and useful video from Austin Love, a reporter at WKYC, Tegna’s NBC affiliate in Cleveland.
And working from home can be weird and ‘kinda cool’ as shown by Jenny Milkowski from KFMB, Tegna’s CBS affiliate in San Diego.
A restaurant with outdoor seating found a remote way to settle the check practicing safe-distancing in this Facebook video from WABC, the ABC-owned affiliate in New York City.
Here’s a video from KTHV, Tegna’s CBS affiliate in Little Rock. Here’s what Jessica Johnson Amis, KTHV’s marketing director, said about it.
“So, this idea actually originated with our sister station KING5 who did something similar. Our News and Operations teams have been working their butts off ensuring our community is informed and safe, and that our station stays on the air. And they’ve been doing it all while learning to work almost completely remotely. On the Sales and Marketing side, we have been so impressed by them, and wanted to thank them. So, a number of our sales/marketing team members sent in videos to show their support after our first full week of working remotely. We shared it with News and Operations Friday afternoon on our staff Facebook page and I’m told tears were shed and spirits were lifted. Creatively I wanted to make sure it was branded with our look. Our motto at THV11 is “Better Together,” and we try our best to live up to that every day.”
A couple gets married on the sidewalk in New York City. Their friend officiated from his apartment window above them. This from WRBL, Nexstar’s CBS affiliate in Columbus, Georgia.
TV stations continue to craft messages of hope and reassure. Collectively, around the country, that has to lift everyone’s spirits. Here’s one from WJAX/WFOX, the CBS/Fox duopoly in Jacksonville.
Many stations are airing messages of support to those whose jobs require them to be in the battle zone of the coronavirus epidemic. Here’s one from WOAI, Sinclair’s NBC affiliate in San Antonio, Texas.
If there was drinking game for every time you heard someone say, wash your hands, we’d all be drunk. Here’s a music video that turns the act of washing your hands into a dance. It has almost a half million views. I saw this on the Facebook page of KOAT, Hearst’s ABC affiliate in Albuquerque.
Got the social distancing blues, and don’t know what to do. Here’s a love song from the Facebook page of KSTP, Hubbard’s ABC affiliate in St. Paul, Minn.
NOTE: I can’t think of a time when local TV news has been as important a source of information is it now during this coronavirus outbreak. Let me know what your station is doing during this crisis in terms of news coverage, marketing and how you’re helping your advertisers. Also, examples of how TV journalists are working from home. I’ll post updates as I get them.
Click here to see an earlier story about how local TV news promos are reassuring viewers.
Click here to see how local TV stations are providing practical and positive responses to the coronavirus.
Click here to see examples of how local TV marketers are spreading messages of hope and togetherness.
WKRN, Nexstar’s ABC affiliate in Nashville, Tennessee (DMA 28) needs a local sales manager. The sales manager is responsible for leading the day to day operations of the sales department, including development of new business and achievement of revenue goals across broadcast and digital platforms. The sales manager develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue, among other duties. Click here for more specifics and how to apply.
Leave a Reply
You must be logged in to post a comment.