“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
So to help, WOIO, Gray’s CBS affiliate there (DMA 19), joined forces with the NBA’s Cleveland Cavaliers and iHeartRadio for a 3 1/2-hour telethon on Saturday, April 4, to raise money for both the United Way of Greater Cleveland and the Greater Cleveland Food Bank.
All For The Land: COVID-19 Relief Live aired simultaneously on WOIO, WUAB (CW) and radio partners WTAM-AM and WMMS-FM.
As of Monday morning, the telethon had raised $153,251.60. Online donations were still being accepted until yesterday.
The telethon featured live and taped interviews and performances via FaceTime and Zoom, to minimize live camera shots and personnel to safely distance.
“This may have been the absolute worst time ever to ask people for money,” said Erik Schrader, WOIO-WUAB’s general manager.
“Unemployment is soaring, and people are scared for their families. And yet the phones rang off the hook. We had nearly 2,000 different donors. To put this together in roughly nine days is a credit to having partners like the Cleveland Cavaliers, iHeartRadio, Live Nation, and the Rock and Roll Hall of Fame.
“I’m also really proud of the employees at our station, who tackled one of the most challenging live broadcasts anyone could imagine in this new reality of social distancing. I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
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