Project Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.
WTAE, Hearst’s ABC affiliate in Pittsburgh (DMA 24), held an all-day virtual telethon on Wednesday, April 15, to raise funds for the Greater Pittsburgh Community Food Bank.
Project Community: Day of Giving, raised $1.2 million, the equivalent of more than six million meals for area communities.
It was the largest single day fundraising in the station’s 62-year history. The virtual telethon was hosted on WTAE and all its digital platforms.
“When Pittsburgh’s Action News 4 showed the miles-long lines of cars waiting for food a week ago, we knew Pittsburghers would step up to help,” said Charles W. Wolfertz III, WTAE’s general manager.
“Local broadcasters have the unique ability to respond quickly and reach the masses in a time of crisis. We are proud we could be of service to our neighbors and our partners at the Greater Pittsburgh Community Food Bank, when they need it most.”
Companies like 84 Lumber, Nemacolin Woodlands Resort, Edgar Snyder & Associates and The Meredith Group at Hefren-Tillotson gave generous match fund donations.
“We started out with [two] $25,000 match funds,” said Tracy Oliver, WTAE’s creative services director.
“Then 84 Lumber and Nemacolin stepped in for a matching fund of $100,000. The donations were rolling in by 9 a.m. 84 Lumber came back and offered a challenge – raise $600,000 and they would add an additional $400,000. What a powerful example of what local broadcasters can do for their communities. Pittsburghers stepped up to the challenge.”
“The Food Bank is incredibly grateful for the support of WTAE Channel 4, it’s viewers and the entire city of Pittsburgh,” said Lisa Scales, Greater Pittsburgh Community Food Bank president.
“Together, we proved once again that we are the City of Champions.”
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