WPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.
WPIX, Scripps’ CW affiliate in New York (DMA 1), created a 90-second music image spot as a tribute to first responders, city workers and health care workers by reworking its station anthem, We Are New York’s Very Own.
New York City continues to be the center of the coronavirus crisis in the U. S.
As of this writing, there are more than 130,000 cases and the death toll is approaching 9,000 in the city.
“We got the band back together,” wrote Dave McDonald, the station’s promotions manager.
“Alistair McDonald, Emma Converse, Aaron Gant, Mark Agent and the team at Warner Chappell Production Music re-wrote the lyrics and turned it into a salute to the brave folks on the city’s front lines of the coronavirus fight.”
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