In a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
In a Zoom interview, you can watch the creative services directors and marketing executives of four TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
One KC, held last Thursday, April 16, raised more than $1 million, which combined with combined with the $1 million match from the Hall Family Foundation and Sunderland Foundation, brought the total to more than $2 million.
All the money raised goes to the Kansas City Regional COVID-19 Response and Recovery Fund, set up and operated by the Greater Kansas City Community Foundation, the United Way of Greater Kansas City, LISC (Local Initiatives Support Corporation) and the Mid-America Regional Council (MARC), supporting dozens of local non-profit organizations to immediately meet the needs of the community, providing food, housing, healthcare, job help and support for other critical needs.
Every dollar stays local and supports charities on the front lines of the fight in Kansas City.
On the call, from their kitchens, living rooms, and home offices, were Danielle Ray, from WDAF, Nexstar’s Fox affiliate; Jason Holloway, from KMBC, Hearst’s ABC affiliate; Aaron Liversedge, from KHSB, Scripps NBC affiliate; and Mike Stewart, from KCTV, Meredith’s CBS affiliate.
Here’s the Zoom interview where you’ll hear how the idea for the stations to put aside their competitive differences to come together as one came about, why is was important, what their respective management said about the idea, and how they pulled this off with each of them and their staffs working remotely.
Everybody looks great except for yours truly, as I made the mistake of using my five-year old computer camera for the interview, which made me look yellow and slightly blurry.
TVNewsCheck’s offer to post free classifieds on its MediaJobCenter job board during the month of April has resulted in more than 70 ads at this writing. We can display only 30 of them on the home page at any given time, but to see all of them, scroll down to the bottom of the displayed ads and click on MORE/SEARCH JOBS. There are openings from large, medium and small markets in almost every category.