Food4Frontline has delivered 3,000 meals and has confirmed the delivery of 10,000 more with local hospitals, service providers and food partners over the next couple weeks. Seems like a win-win.
An innovative program developed by WDIV, Graham Media’s NBC affiliate in Detroit (DMA 14), is feeding thousands of first responders while supporting local restaurants. Seems like a win-win.
Catherine Badalamente, VP and chief innovation officer for Graham Media Group, came up with the initial idea and has been the driving force behind it.
Food4Frontline has delivered 3,000 meals and has confirmed the delivery of 10,000 more with local hospitals, service providers and food partners over the next couple weeks.
The campaign also purchased grocery store gift cards for the environmental services staffs at Henry Ford Hospital, where more than 800 hospital employees have been infected with the virus.
“The environmental services workers are responsible for cleaning patient rooms and public areas of the hospitals,” said Marla Drutz, WDIV’s general manager.
“Their jobs are often not recognized but vital to keep the hospitals running. The gift cards were a small gesture to let them know that we see them and we thank them.”
Michigan and Detroit have been a hot spot for the coronavirus.
And frontline workers are putting their lives at risk in the fight against the coronavirus outbreak, working nonstop, sometimes without even thinking about a meal.
“We launched on Saturday night only on our website ClickOnDetroit.com and by Monday morning, our generous Metro Detroit community had donated $35,000,” said Jamie Kaye Walters, WDIV’s creative services director.
“Donations have now topped $170,000. The people of Metro Detroit want to help their neighbors doing the hard, heartbreaking, dangerous and important work.”
“This is one small thing we can do as a community to mobilize behind those that are on the front lines of the fight against the coronavirus,” said Drutz.
“At the same time, we can support our local restaurant and store workers.”
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