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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WCVB Collects Equivalent Of 9 Million Meals For Boston Food Bank

To meet the need as people continue to struggle during the coronavirus pandemic, the Greater Boston Food Bank distributed over 9.5 million pounds of food in April, eclipsing the 8.1 million pounds distributed in March, now the two largest distribution months in the food bank’s history.

by Paul Greeley May 6, 2020 11:06 EDT

 

WCVB, Hearst’s ABC affiliate in Boston (DMA 9), collected more than $3 million for The Greater Boston Food Bank during a week-long fundraising event.

Project CommUNITY: 5 X 5 Food Drive raised the equivalent of more than 9 million meals for area communities, the largest fundraising initiative in WCVB’s 48-year history.

To meet the need as people continue to struggle during the coronavirus pandemic, the Greater Boston Food Bank distributed over 9.5 million pounds of food in April, eclipsing the 8.1 million pounds distributed in March, now the two largest distribution months in the food bank’s history.

In addition to the call-to-donate messages from the WCVB’s team of anchors and reporters, a wide variety of WCVB’s colleagues, entertainment celebrities, musical artists, sports legends and community leaders contributed their time and high-profile voices to the success of the week-long fundraising effort.

Bill Fine

“The Project CommUNITY 5 X 5 Food Drive is by far the most successful single fundraising event in The Greater Boston Food Bank’s history and will help us strengthen the emergency food network and ensure that we can sustain our efforts in the challenging months ahead,” said Catherine D’Amato, The Greater Boston Food Bank’s president.

“Every donation makes an enormous difference in the lives of those who are currently trying to put food on the table,” said Bill Fine, WCVB’s general manager.

“The Greater Boston Food Bank works tirelessly in the fight against hunger and as their longtime partner, Channel 5 is honored to join with them at this time of great need.”

 

Tags: ABC, advertising, Bill Fine, Boston, branding, Catherine D’Amato, creative services, creative services directors, Hearst, journalism, local news, Market Share, marketing, news marketing, news promotion, Project CommUNITY: 5 X 5 Food Drive, The Greater Boston Food Bank, TVNewsCheck, WCVB

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