Shine On Minnesota included entertainment, musical performances, inspirational messages and stories of hope from some of Minnesota’s favorite artists and celebrities, including Dessa, who teamed up with the Minnesota Orchestra to debut a new collaborative at-home style music video of her hit, Skeleton Key.
KMSP, The Fox O&O in Minneapolis (DMA 15) partnered with Minnesota Public Radio (MPR) for a fundraising event that garnered more than $140,000 in just two hours.
Shine On Minnesota included entertainment, musical performances, inspirational messages and stories of hope from some of Minnesota’s favorite artists and celebrities, including Dessa, who teamed up with the Minnesota Orchestra to debut a collaborative at-home style music video of her hit, Skeleton Key.
The proceeds from Shine On Minnesota go to Second Harvest Heartland, Springboard for the Arts to support Minnesota artists during the pandemic; and MN Central Kitchen to help the restaurant industry tackle hunger and layoffs brought on by the pandemic.
Abbott, a global health technology company with a large presence in Minnesota, matched all donations, up to $50,000 and surprised Second Harvest Heartland by announcing an additional $20,000 donation of Abbott nutrition products.
“When we set out to create this unique program, Shine On Minnesota, our goal was to bring Minnesotans together for an evening of uplifting messages and performances to support some critical needs in our community,” said Sheila Oliver, KMSP’s general manager.
“Thanks to our viewers, who always amaze us with their kindness, and with a generous donation from Abbott, we were able to raise more than $140,000 for those who need it most in our community.”
TVNewsCheck is offering a special rate during May for its classified job ads.
For a 2-week ad, the rate is $99. Your ad will still feature videos and pictures of your market or your station.
Your job posting will reach thousands of experienced, qualified candidates among the media industry executives, managers and professionals who read TVNewsCheck every day.
TVNewsCheck will continue to treat jobs as news, featuring them on most pages of TVNewsCheck.com and its daily and weekly newsletters.
It will also continue to feature your new jobs and the markets they’re in Market Share Monday, a weekly column, written by Paul Greeley. If you have an ad you’d like to run, please email Paul Greeley or call him at 817-578-6324.