“We get very good applicants from your ads. Yours tend to bring people that are actually qualified to work in the TV business. Your ads are always top notch and we always get our money’s worth.”
I took over managing the TVNewsCheck’s Media Job Center in March of 2019. I know how hard it is for TV stations to recruit so I thought I could help.
The first thing I noticed about our classified ads is that while the job description was lengthy and specific, little mention was made about the market, the city or town where the candidates would have to live. Most candidates know the duties required of them when they see an ad for a general manager or news director, but one big question in their minds is, what’s it like to live there, wherever there is.
Every market has its charm. So why not showcase that.
VIDEOS AND PICTURES, MULTIMEDIA
So the first change was to add videos and pictures to the ad. The videos and pictures have mostly showcased the market. But advertisers can use recruitment videos, and/or pictures of their station, and some of them are excellent, and really help in the recruitment process, I believe.
Here’s an example of how a video and picture can add punch to an ad.
All of this turned the ads into multimedia experiences, allowing candidates to get a quick peek into what the market looks like where the job opening is.
“They look great! Thanks for adding the video and photo,” wrote a network HR manager.
“I love your help wanted ads. Very classy with the info on the towns and cities,” wrote one general manager.
EXPOSURE AS NEWS CONTENT
The next upgrade we made was the Market Share Monday column. That column profiles all the openings posted to TVNewsCheck the week prior. And while the job openings are described briefly in the column, mostly, the column highlights the markets, the cities or towns where the openings are located.
I research the area, report on its cost of living, and amenities. The Market Share Monday column takes the job opening from the classified section and makes it editorial content on TVNewsCheck’s main page where it resides prominently all week.
Here’s what one station HR director wrote about Market Share Monday: “The Monday column conveys what a work/life balance could look like for qualified candidates in a way that you just don’t get on any other job hosting site, particularly in this industry.”
SOCIAL MEDIA PUSH
That Market Share Monday column then gets the social media treatment, posted to Twitter, TVNewsCheck’s Facebook page and on LinkedIn, where I have more than 13,000 connections. In addition to my LinkedIn account, I post the Market Share Monday column to more than 20 TV broadcast groups on LinkedIn like NAB, Radio & Television News Directors Network, Those in Media, TV News, Broadcast Media, to name a few. This gives the column, about your job opening and market, wide exposure.
“After looking at the data, we noticed a significant increase in the applicant pools for the positions we posted on your job board after your Monday column was published” wrote a station HR director.
PROFILED ON MARKET SHARE COLUMNS
Another upgrade to help get exposure for the ads posted on TVNewsCheck was to add the jobs to the bottom of my daily Market Share columns. I pick a job opening, add the logo, and make the job title clickable, which again helps get exposure.
Here’s a recent example of an ad posted at the bottom of a Market Share column.
EACH AD POSTED TO SOCIAL MEDIA
Recently, I started posted the individual job openings directly to the social media outlets described above: Twitter, TVNewsCheck’s Facebook page, and all the groups on LinkedIn. This is proving to be a great way to gain awareness for job openings.
TVNewsCheck’s job board responded to the pandemic by reducing its ad rates drastically, or as in April, offered job posts for free. That month, I posted more than 80 openings. The current rate is $99 for a two-week ad or $249 for three ads, our response to these challenging times of social distancing, sheltering in place and travel bans.
When you place an ad on TVNewsCheck, you deal with one person, me, who has your best interests at heart. I respond quickly and strive to make your ad appealing.
“Thanks again for doing this so quickly! It looks great,” is a typical comment, this one from a broadcast company talent acquisition director.
“That looks AMAZING!!!! So much better than what I normally post,”, wrote a station HR director.
REACH QUALIFIED CANDIDATES
Your job posting will reach thousands of media industry executives, managers and professionals each day.
Your ad will reach experienced, qualified candidates.
“TVNewsCheck is one of the places I will continue to go to find candidates with industry experience.”
“We get very good applicants from your ads. Yours tend to bring people that are actually qualified to work in the TV business rather than those that come from Indeed who work in fast food restaurants. Your ads are always top notch and we always get our money’s worth.”
Finally, your ad’s performance is tracked via Google Analytics, so I can provide metrics to see how well your ad performed, page views, time spent on site, etc. If you have an ad you’d like to run, please email me, Paul Greeley or call me at 817-578-6324.