Telemundo Network and its TV stations are joining forces with national partners to reach tens of millions of U.S. Hispanics across all platforms to inform and provide them with the resources they need to register to vote and take part in the electoral process.
With just over 100 days until Election Day, NBCUniversal Telemundo Enterprises, a media company serving Hispanics in the United States and Puerto Rico, today announced a non-partisan nationwide civic engagement campaign to inform and encourage the U.S. Hispanic community to participate in the 2020 elections.
Telemundo Network and its TV stations are joining forces with national partners including Hispanic Federation, LULAC, NALEO Educational Fund, Voto Latino, and UnidosUS, among others, to reach tens of millions of U.S. Hispanics across all platforms to inform and provide them with the resources they need to register to vote and take part in the electoral process.
Given the impact of the COVID-19 pandemic, it is critical Latinos have access to the most up-to date and reliable information as they become, for the first time, the largest ethnic group eligible to vote, accounting for a projected 13% of the electorate, or approximately 32 million Hispanics.
“It is our duty to ensure that our communities are informed, engaged and ready to vote,” said Christina Kolbjornsen, snior vice president of corporate and external affairs.
“As a media organization and a voice for Hispanics living in the U.S., we’re excited to leverage our multiplatform properties and partner with national Latino organizations, so that our communities fully embrace the importance of registering and voting in this year’s historic election.”
Despite COVID-19, the 2020 elections represent a significant opportunity for Latinos to influence national races, especially in swing states such as Florida, Arizona and North Carolina.
Pew Research Center data reports that most immigrants who are eligible to vote in the upcoming election live in California, New York, Florida, Texas, and New Jersey.
This massive Latino voting block skews young and, by providing real-time coverage across the Network’s digital platforms, Telemundo’s voter registration efforts will strategically tap into this youthful, tech-savvy audience to educate and engage the 3.6 million Latinos that will turn 18 in time to vote in November.
Telemundo’s dedicated landing page for DECISIÓN 2020 election resources and voter registration information can be found at Telemundo.com/decision2020.
For more information, visit the enhanced noticiastelemundo.com.
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