If ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
If ever there was a time to focus and brand news coverage on education, it’s now.
What was a reliable, routine, well-oiled machine — the physical act of education, going to school — has turned into chaos and uncertainty due to COVID-19.
And that uncertainty is fueling a large group of people to search for answers — parents, teachers, school bus drivers, administrators, coaches, etc. — from their local TV stations, for what is a hyperlocal story.
In Detroit, WDIV, Graham Media’s NBC affiliate, has launched a multiplatform reporting and community engagement campaign to extensively cover the complicated issues of education right now, Education 4 All.
On Aug. 13, the station hosted a virtual town hall on the uncertainty over the return to school which brought together school superintendents, educators, students, parents and other experts.
More than 43,000 viewers tuned in online, on the Local 4 app and on Facebook Live!
WDIV is planning an Education 4 All primetime special on Aug. 31.
Currently, WDIV is doing daily Education 4 All stories and has multiple digital reports delving into the complex issues from many angles.
; ; ;If you want to get an idea of how people are feeling about this issue, go to the Education 4 All town hall on Facebook Live!, where there were close to 1,000 comments and questions like this one:
“I sold my dining room set and bought two desks for my girls. They had a schedule and a 5-inch binder labeled Must Complete, Must Submit ASAP and Checked Work. They had all subjects tabbed. They monitored their own work and all I had to do was check the grade book to see that they were on target. I made them email their teachers and create their own communities online. They did well. The kids formed their own study groups and worked together. It was great team building online. I am looking forward as my twins take on their senior year this year. I am a teacher and it was not easy for me. We just do what we have to do. I have told them numerous times that this is our new normal and to try to find a positive way to deal with it. It is our life challenge to get the best out of it.” — Chandra Lee
KDRV, Allen Media Broadcasting’s ABC affiliate in Medford, Oregon (DMA 135) seeks an Executive Producer to help lead, develop, train, and motivate its team of journalists. KDRV is looking for an up-and-coming producer or reporter who wants to break into newsroom management. The newsroom maintains a strong focus on live, local coverage of hard news, breaking news, and weather. In this shop, the EP is a player-coach and will produce newscasts regularly. Click here for more specifics and how to apply.
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