“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”
WBAL, Hearst’s NBC affiliate in Baltimore, has hire Aletha Rideout as the station’s new assistant creative services director. John Baldwin is WBAL’s creative services director. Rideout starts Oct. 5.
Rideout comes to WBAL from WTLV, First Coast News, the NBC affiliate in Jacksonville, Fla., where she was the multiplatform marketing and promotions manager.
“I’m extremely excited to become part of the WBAL family. Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees. I was excited and encouraged to learn that WBAL, along with Hearst Communications, thoroughly equips employees with the tools needed to not only succeed but to advance in their careers within the company. The reputation of WBAL proceeds itself, and to be part of a No. 1 station was also a huge attraction.”
Prior to First Coast News, Rideout worked as a promotions producer at WXYZ in Detroit, and WNEM in Saginaw, Mich.
Rideout graduated from Rochester University and the Specs School of Media Arts, and has a master’s degree from Full Sail University.
Here are some examples of her work:
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