Local TV is a billion dollar business. Broadcast companies spend that much to acquire other broadcast companies and manage billions of dollars in yearly revenue. But I wondered, for all those billions of dollars, what would just $100 buy the average TV station?
Local TV is a billion dollar business. Broadcast companies spend that much to acquire other broadcast companies and manage billions of dollars in yearly revenue.
But I wondered, for all those billions of dollars, what would just $100 buy the average TV station? So I polled some station executives to see what they’ve bought recently with $100.
One station bought a UVC germicidal light bulb for $107. Money well spent these days.
Another station spent $100 on parking tickets. Seems the news crews always forget to feed the meter.
At one station, they used to take a good client out for lunch and maybe spend $100, but alas, those days are over now.
However, some broadcasters have found that $100 can buy them new employees like general managers, news directors, engineers and creative services directors.
Because they bought an ad on TVNewsCheck’s Media Job Center for just $99, and got access to qualified, experienced TV professionals to fill their open positions.
Got job openings? Ante up $99 for a 2-week ad on TVNewsCheck.
Click here to see how TVNewsCheck is breaking new ground in TV recruitment.
WPSD-TV, the NBC affiliate in Paducah, Kentucky (DMA 81) and The Paducah Sun, both owned by Paxton Media, are seeking a digital savvy person who wants to work with the best group of marketing professionals in the Paducah DMA, in the capacity of Digital Sales Strategist. This position leads from the front and the successful candidate will possess a broad working knowledge of the fundamentals and emerging trends of interactive media sales, advertising, and marketing solutions for local businesses. Understanding of local broadcast and print media businesses is helpful. Click here for more specifics and how to apply.