Not many TV stations can point to a community project they’ve sponsored for 39 years. And even though this year’s Food for Friends will be slightly different due to COVID-19, kudos to WDTN for keeping a needed tradition like this going for such a long time.
WDTN, Nexstar’s NBC affiliate in Dayton, Ohio, kicked off its 39th annual Food for Friends campaign on Nov. 11 with corporate partner Kroger. The campaign runs until Dec. 24.
Not many TV stations can point to a community project they’ve sponsored for 39 years.
And even though this year’s Food for Friends will be slightly different due to COVID-19, kudos to WDTN for keeping a needed tradition like this going for such a long time.
Food for Friends will be virtual this year. That means that the familiar Food for Friends barrels will not be placed in area Kroger stores.
“We may not have our traditional collection barrels out this holiday season, but I think it shows how stations are still finding ways to continue long standing campaigns albeit socially distanced and while wearing masks,” said Jason Doyle, WDTN creative services director.
Those interested in helping their neighbors in need are asked to go to wdtn.com, click on Working for You and then the Food For Friends tab to find information on how to make a monetary donation to local food banks.
“During this unprecedented year, our local food banks have been instrumental in helping thousands of Miami Valley residents and they need our support more than ever,” said Joe Abouzeid, WDTN general manager.
“We know our barrels have become a tradition for many, but we’ve worked with our partners on convenient ways you can still help feed families in need this holiday season.”
In addition to making an online donation at wdtn.com, WDTN will host a virtual Food for Friends telethon, Wednesday, Dec. 9, on 2 NEWS.
Since 1982, the Food for Friends campaign has collected and distributed nearly 14 million food items to families in need through The Foodbank of Dayton and other food pantries throughout the Miami Valley.
Every dollar raised online and during the Food for Friends telethon will go directly to local food banks.