TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
TV stations help their local communities in countless ways, year after year.
Some of the community projects mentioned here, and in other columns highlighting their efforts, have been on-going for a long time, some going back 30 or 40 years. That’s amazing considering all the changes that local TV stations undergo.
Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
KSHB, the NBC affiliate in Kansas City owned by Scripps as part of a duopoly with KMCI, an independent station in Lawrence, Kan., raised more than $37,000.00 to help support food, shelter and gift-giving programs facilitated by the local Salvation Army chapter.
Operation Holiday Help, a first-ever event, will make the holidays brighter for families throughout the Kansas City.
“With fewer red kettle locations due to the ongoing pandemic, we knew we had to help make the season brighter for our family, friends and neighbors,” said Aaron Liversedge, KSHB’s creative services director.
KSHB featured many hopeful and uplifting stories, across all platforms, highlighting the growing need and showcasing how donations would be used to provide critical holiday assistance.
The Maryland Food Bank estimates that the funds will provide up to 6 million meals to families throughout Maryland.
The most recent virtual food drive began with an on-line donation campaign in mid-November and culminated with an all-day phone-a-thon on Giving Tuesday, December 1.
The food drives have been done in partnership with WBAL NewsRadio, WIYY-FM (98 Rock), and the Baltimore Ravens.
“The COVID-19 pandemic continues to disrupt the lives of Marylanders,” said Carmen Del Guercio, Maryland Food Bank President-CEO, “as more families struggle to provide food for their families – many for the very first time. The financial support and awareness we’ve received through these virtual food drives and phone-a-thons are making an invaluable impact on our ability to respond to this ongoing crisis.”
KOAT, Hearst’s ABC affiliate in Albuquerque, N.M., launched the 31st annual KOATs for Kids coat drive,
The campaign receives coat donations from viewers across New Mexico and delivers them directly to children in school districts.
KOAT 7 partnered with Archuleta Restoration and Remodel to provide pickup and delivery services that include storage and sanitization to ensure safe coat delivery.
Families can be assured that coats delivered to school districts will be new, unworn and clean.
The KOATs for Kids coat drive is supported by Archuleta Restoration and Remodel, Nusenda Credit Union, Western Sky Community Care, and Albertson’s Market. And supporting sponsors Fiesta Subaru, Koala Sleep Center, Pete’s Landscaping and Christian Brothers Automotive.
WTAE, Hearst’s ABC affiliate in Pittsburgh, launched its 35th year of providing warm clothes to children and senior citizens with its project Bundle-Up, a telethon held on Friday, Dec 4.
“Our longstanding partnership with WTAE Channel 4 has raised over $15.5 million and helped more than 290,000 kids and senior citizens stay warm every winter,” said Major Raphael Jackson, divisional commander of the Salvation Army Western Pennsylvania Division.
”It’s a testament to the difference a good, caring community can make.”
WISH, Circle City Broadcasting’s CW affiliate in Indianapolis, helped raise more than $99,000 for the Mozel Sanders Foundation.
Now in its 49th year of serving the Indianapolis community, the Mozel Sanders Foundation annually benefits up to 40,000 people on Thanksgiving Day.
“Our goal is that no one goes hungry on Thanksgiving Day,” said Stephanie Sanders, Mozel Sanders Foundation’s COO.
“We are grateful that our partnership with WISH-TV has helped more Hoosiers understand and benefit from our work in the community.”
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