“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.
WPLG, Berkshire Hathaway’s ABC affiliate in Miami, had the top-rated English-language newscasts during the November 2020 sweeps in adults 25-54.
Some might say it was a record-breaking performance.
“As far back as our records show, we cannot find a sweep where WPLG has been No. 1 Monday through Friday including primetime average,” Bill McCord, WPLG’s creative services director, said.
“From political uncertainty, civil injustice and unrest, to a nation and a world held prisoner by a pandemic, we had positioned the station as a true beacon of reason in a sea of inaccuracies for a community that pleaded for honest information. Our commitment to owning the story, breaking news, community involvement, being South Florida’s weather authority and political station has been recognized by our viewers.”
“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.
“I am honored to be in the presence of simply the best broadcasting team.”
“We believe that our comprehensive investments in resources, news gathering, staffing and marketing set the foundation for our 2020 success,” McCord said.
“From 2013 to 2020 we grew our staff by 20%. This additional staffing help give our news operation the support needed to launch our Washington, D.C., Havana and Caracas bureaus.”
NOTE: As you can imagine, I get a lot of press releases about ratings performance. And TVNewsCheck does print sweeps performance stories from newspapers and other media. When I do get a press release about a station’s ratings performance, I ask that stations try and put that performance into some kind of context, provide marketing examples, etc. so that we can all gain a perspective.
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