• Skip to main content
  • Skip to primary sidebar
TVNewsCheck, The Business of BroadcastingTVNewsCheck, The Business of Broadcasting
  • 
  • 
  • 
  • 
  • 
  • Advertise
  • Contact
  • Jobs
  • Help
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share
Back to Market Share HomeBack to TVNewsCheck Home

PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

KELO Donates $200K In Airtime To Nonprofits

What a great idea. The Avera Tradition of Caring in KELOLAND grant program award grants to local nonprofit organizations to provide a television advertising campaign for education and awareness of their organization.

by Paul Greeley December 11, 2020 12:52 EST

KELO, Nexstar’s CBS-MyNetworkTV affiliate in Sioux Falls, S.D., will give $200,000 in airtime to 15 nonprofit organizations in 2021.

The Avera Tradition of Caring in KELOLAND program award grants to local nonprofit organizations to provide a television advertising campaign for education and awareness of their organization.

In 2012, KELOLAND (the station’s brand) partnered with Avera Health System for The Avera Tradition of Caring in KELOLAND program.  Both organizations work together in meeting the core goal of helping others in the community.

In 2020, 11 organizations benefited from the grant program.

Mari Ossenfort

“Each year our television marketing campaigns support the mission of each of the selected organizations,” said Mari Ossenfort, KELO’s general manager.

Lindsey Meyers

“These organizations are making a real difference in people’s lives,” said Lindsey Meyers, VP of public relations and communications, Avera Health, “and our Avera Tradition of Caring in KELOLAND grants will help spread awareness of that work.”

The organizations receiving grants are:  Active Generations, Boys and Girls Club of the Northern PlainsSioux Empire, Center for Prevention of Child Maltreatment, EMBE, Helpline Center, Mitchell Safehouse, One Heart A Place of Hope, Pathfinder, River City Domestic Violence, River City Public Transit, Safe Harbor, St. Francis House, Volunteers of America Dakotas, Washington Pavilion and White Buffalo Calf Women’s Shelter.


Family-owned Morgan Murphy Media in Madison, WI (DMA #81) is seeking an experienced media sales professional to join a high performing team of advertising professionals as Local Sales Manager. WISC is searching for a leader with a proven track record of success in a multi-platform sales environment who can lead our AE’s in selling a portfolio which consists of the nationally-recognized WISC-TV and its very successful multicast channel TVW; the region’s number one local website Channel3000.com; the award-winning city regional magazine Madison Magazine; and the pioneering digital marketing agency Phase 3 Digital.  Click here for more specifics and how to apply. 

Tags: Active Generations, advertising, Boys and Girls Club of the Northern PlainsSioux Empire, branding, CBS/MyNetworkTV affiliates i, Center for Prevention of Child Maltreatment, creative services, EMBE, Helpline Center, ioux Falls, journalism, KELO, Lindsey Meyers, local news, Mari Ossenfort, Market Share, marketing, Mitchell Safehouse, news marketing, news promotion, Nexstar, One Heart A Place of Hope, Pathfinder, River City Domestic Violence, River City Public Transit, Safe Harbor, South Dakota, St. Francis House, The Avera Tradition of Caring in KELOLAND, TVNewsCheck, Volunteers of America Dakotas, Washington Pavilion

Comments (1)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

  1. weneedhelpnow says:
    December 14, 2020 at 12:28 pm

    The only reason a Nexstar station would do this is because advertising demand is way down!!!

    Log in to Reply

Primary Sidebar

RSS Classifieds

  • Digital Manager
  • Local Sales Manager, Digital Content Manager and Executive News Producer
  • Sales Manager, Executive Producer and Weekend News Anchor
  • Vice President Business Affairs
  • Director of Creative Services and Marketing, Director of Sales And Multimedia Journalist
  • Manager, Program Development
  • Sr. Promotions Producer, Promotions Producer And Creative Services Photographer/Editor
  • IT Manager
  • Partnerships Marketing Specialist
  • Administrative Assistant (Part Time)
Tweets by paulgreeley
TIP PAUL
Send breaking news to
Paul@NewsCheckMedia.com
Or call him at 817-578-6324
  • TV News Check
  • Media Job Center
  • The Tech Zone
  • Market Share Marketing and Promotions Blog
  • TV Station Directory
  • Advertise
  • Jobs
  • Become a Member
  • Join TVN Plus
  • Free Email Newsletters & Alerts

TVN Events

  • Women in Technology
  • OTT News Summit
  • NewsTECHFutures Retreat
  • Cybersecurity for Broadcasters
  • NewsTECHForum
  • TV2020: Monetizing the Future
  • Disrupt the News Challenge

Reader Services

  • Log in/Subscribe
  • My Account
  • Update password
  • Update Email Address
  • Newsletters & Alerts
  • RSS
  • Join TVN Plus
  • Help

Connect

  • 
  • 
  • 
  • 
  • 
  • About
  • Contact
  • Member Help
  • Privacy Policy
  • Terms and Conditions
© Copyright 2023 NewsCheckMedia LLC, 24 West Lancaster Ave., Suite 205 Ardmore, PA 19003 | 484-412-8287
TVNewsCheck, The Business of Broadcasting
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share