What a great idea. The Avera Tradition of Caring in KELOLAND grant program award grants to local nonprofit organizations to provide a television advertising campaign for education and awareness of their organization.
KELO, Nexstar’s CBS-MyNetworkTV affiliate in Sioux Falls, S.D., will give $200,000 in airtime to 15 nonprofit organizations in 2021.
The Avera Tradition of Caring in KELOLAND program award grants to local nonprofit organizations to provide a television advertising campaign for education and awareness of their organization.
In 2012, KELOLAND (the station’s brand) partnered with Avera Health System for The Avera Tradition of Caring in KELOLAND program. Both organizations work together in meeting the core goal of helping others in the community.
In 2020, 11 organizations benefited from the grant program.
“Each year our television marketing campaigns support the mission of each of the selected organizations,” said Mari Ossenfort, KELO’s general manager.
“These organizations are making a real difference in people’s lives,” said Lindsey Meyers, VP of public relations and communications, Avera Health, “and our Avera Tradition of Caring in KELOLAND grants will help spread awareness of that work.”
The organizations receiving grants are: Active Generations, Boys and Girls Club of the Northern PlainsSioux Empire, Center for Prevention of Child Maltreatment, EMBE, Helpline Center, Mitchell Safehouse, One Heart A Place of Hope, Pathfinder, River City Domestic Violence, River City Public Transit, Safe Harbor, St. Francis House, Volunteers of America Dakotas, Washington Pavilion and White Buffalo Calf Women’s Shelter.
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