Employees Star In WCVB’s Happy Holidays Promo

WCVB, Hearst’s ABC affiliate in Boston, included “employees from all corners of the station” in the station’s Happy Holidays promo.

Russ Nelligan, WCVB’s creative services director, said the “on-air holiday promo started as an e-card for people at the station to send to clients, business partners and community members.”

That alone is a great idea.

“But the card looked great — and happy coincidence — it timed out nicely as a 30-second spot,” said Nelligan.

“We reached out to all the on-air people to either shoot elements for us on green screen or shoot their lines at home or in the field.  We created a 2020 Holiday Promo Team on MS Teams and invited the whole station to submit their favorite holiday pictures that we could use in the promo. It was a great way to quickly gather terrific shots for the promo. Additionally, people connected on the Holiday Promo Team chat, reacting to the wonderful photos and reaching out to co-workers they likely haven’t seen in months. All in all, it was a nice connection moment for station employees, and a positive holiday message for our community that we all had an opportunity to contribute to.”

If you want to share your station’s Happy Holidays promos, from this year or any other, please send them to me at paul@newscheckmedia.com. YouTube, Vimeo or Facebook links preferred or a low-res file of the actual promo.

WSMV, Meredith Corporation’S NBC affiliate in Nashville, Tennessee (DMA 28) is looking for a Promotion Producer. This person is responsible for writing, shooting, editing and producing proof of performance spots and special report promos for multi-platform distribution as well as creating marketing messages for social media.

Click here for more specifics and how to apply.