“Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people,” said Jason Ruel, WAVY’s promotion producer.
WAVY, Nexstar’s NBC affiliate in Portsmouth, Va., created a year-ender promo that didn’t focus on all the terrible events of 2020, but did recognize the struggle.
Jason Ruel, WAVY’s promotion producer, said: “The pandemic changed how we do our job, but it didn’t change WAVY’s core beliefs and mission.”
Ruel said usually, WAVY’s year-ender spots would focus on community events, and the good WAVY was able to help accomplish within Hampton Roads, letting the anchors speak in their own words about the events that touched them.
“Since we didn’t have in-person events in 2020, it made us change course. We wanted to put something together that was essentially a POP (proof of performance) for the year, 100% on brand. Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people.”
KDVR and KWGN, Nexstar’s Fox and CW affiliates in Denver, Colorado (DMA 17) are looking for a Promotions Producer. Bring your skills to the beautiful Rocky Mountains and work with a truly amazing team of Marketing and Creative Professionals. If you can create eye-catching work that motivates viewers we want you. The Promotions Producer will be a highly motivated and creative individual. This position will be responsible for producing effective on-air promotional spots, digital marketing and special projects. Click here for more specifics and how to apply.