“Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people,” said Jason Ruel, WAVY’s promotion producer.
WAVY, Nexstar’s NBC affiliate in Portsmouth, Va., created a year-ender promo that didn’t focus on all the terrible events of 2020, but did recognize the struggle.
Jason Ruel, WAVY’s promotion producer, said: “The pandemic changed how we do our job, but it didn’t change WAVY’s core beliefs and mission.”
Ruel said usually, WAVY’s year-ender spots would focus on community events, and the good WAVY was able to help accomplish within Hampton Roads, letting the anchors speak in their own words about the events that touched them.
“Since we didn’t have in-person events in 2020, it made us change course. We wanted to put something together that was essentially a POP (proof of performance) for the year, 100% on brand. Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people.”
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