Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
WTLV-WJXX, Tegna’s NBC-ABC duopoly known as First Coast News in Jacksonville, Fla., created a year-end message saluting their viewers and how they responded to the hardships of 2020.
Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
It’s amazing that in spite of the hardships Jacksonville viewers endured last year, they generously gave more than $600,000 to K9s For Warriors, supplied masks, hand sanitizer and countless school items during the station’s Stuff the Bus project, all while homeschooling, and changing your career in the midst of a pandemic.
“This is a brand promise spot written with heart and told with compassion by Natalie Thurlow and our First Coast News team,” says Kristen Joyal, the stations’ marketing director. Natalie Thurlow is a marketing producer at First Coast News.
Joyal says the spot thanks the viewers, “for choosing First Coast News to be with you, to share your stories that make the First Coast a better place to live, every day. And know this, in 2021 we’ll continue to be with you every step of the way. It’s who we are and it’s what we do.”
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