Local TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.
TV stations continue to hold fundraisers to help food banks in their communities provide food for the hungry, many of them seeking help for the first time due to Covid.
In Seattle, KING, Tegna’s NBC affiliate, and its 20th annual Home Team Harvest campaign smashed a 20 million meal goal, raising a record 23,552,116 meals for Northwest Harvest, a food justice organization working statewide to end hunger and address the root causes of poverty.
KING and Northwest Harvest collaborated with partners AT&T, Safeway, Albertsons, Swedish and WARM-FM from October to December to collect cash and virtual donations.
An estimated 2.2 million Washingtonians are facing food insecurity, more than double the 850,000 residents who identified as food insecure prior to the pandemic.
“We knew Washington families would be facing vast economic impacts due to COVID-19, most notably food insecurity,” says Jim Rose, KING’s GM.
“The work will not be done until food insecurity is eradicated for all.”
In Madison, Wis., Gray’s NBC affiliate, WMTV, announced that its 25th NBC15 Share Your Holidays campaign raised 6.3 million meals, topping its 5 million meal goal.
The campaign benefits Second Harvest Foodbank of Southern Wisconsin, which helps families and individuals facing food insecurity in 16 southern Wisconsin counties.
The nonprofit distributes food to 225 partner agencies and programs, including food pantries in local schools.
“Don’t ever underestimate the heart of our viewers and local businesses,” says Don Vesely, WMTV’s general manager.
“We wanted to make our 25th year special, and because of the generosity of our community, many families won’t have to worry where their next meal comes from.”
WSAW and WZAW, Gray’s CBS and Fox affiliates in Wausau, Wis., raised more than $200,000 with the 18th annual Share Your Holidays campaign.
All of the money is split between the Wausau Salvation Army and The Neighbors’ Place.
“The fact that we’ve put three to four million meals on people’s tables over the years takes my breath away, humbles and overwhelms me,” says Jeff Thelen, WSAW anchor and campaign coordinator.
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