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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

TV Stations Provide Millions Of Meals For The Hungry

Local TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.

by Paul Greeley January 15, 2021 9:29 EST

TV stations continue to hold fundraisers to help food banks in their communities provide food for the hungry, many of them seeking help for the first time due to Covid.

In Seattle, KING, Tegna’s NBC affiliate, and its 20th annual Home Team Harvest campaign smashed a 20 million meal goal, raising a record 23,552,116 meals for Northwest Harvest, a food justice organization working statewide to end hunger and address the root causes of poverty.

KING and Northwest Harvest collaborated with partners AT&T, Safeway, Albertsons, Swedish and WARM-FM from October to December to collect cash and virtual donations.

An estimated 2.2 million Washingtonians are facing food insecurity, more than double the 850,000 residents who identified as food insecure prior to the pandemic.

Jim Rose

“We knew Washington families would be facing vast economic impacts due to COVID-19, most notably food insecurity,” says Jim Rose, KING’s GM.

“The work will not be done until food insecurity is eradicated for all.”

In Madison, Wis., Gray’s NBC affiliate, WMTV, announced that its 25th NBC15 Share Your Holidays campaign raised 6.3 million meals, topping its 5 million meal goal.

The campaign benefits Second Harvest Foodbank of Southern Wisconsin, which helps families and individuals facing food insecurity in 16 southern Wisconsin counties.

The nonprofit distributes food to 225 partner agencies and programs, including food pantries in local schools.

Don Vesely

“Don’t ever underestimate the heart of our viewers and local businesses,” says Don Vesely, WMTV’s general manager.

“We wanted to make our 25th year special, and because of the generosity of our community, many families won’t have to worry where their next meal comes from.”

 

 

 

WSAW and WZAW, Gray’s CBS and Fox affiliates in Wausau, Wis., raised more than $200,000 with the 18th annual Share Your Holidays campaign.

All of the money is split between the Wausau Salvation Army and The Neighbors’ Place.

Jeff Thelen

“The fact that we’ve put three to four million meals on people’s tables over the years takes my breath away, humbles and overwhelms me,” says Jeff Thelen, WSAW anchor and campaign coordinator.


Allen Media Broadcasting’s KDRV-TV (ABC) in Medford, Oregon is seeking a hands-on Creative Services Director to join our team. The right candidate can make a day one impact developing and guiding advertising and promotional campaigns for all of our content platforms — on-air, online and mobile. Responsibilities include producing eye-catching, brand-focused news promos (image, topical, POP, special report & series) that will drive ratings growth.

Click here for more specifics and how to apply. 

Tags: ABC, advertising, Albertsons, AT&T, branding, CBS, Don Vesely, Fox, Gray Broadcasting, hare Your Holidays, Home Team Harvest, Jeff Thelen, Jim Rose, journalism, KING, local news, Madison, Market Share, marketing, NBC, news promotion, Northwest Harvest, Safeway, Seattle, Tegna, The Neighbors’ Place, TVNewsCheck, WARM 106.9, Wausau, Wausau Salvation Army, WMTV, WSAW

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