• Skip to main content
  • Skip to primary sidebar
TVNewsCheck, The Business of BroadcastingTVNewsCheck, The Business of Broadcasting
  • 
  • 
  • 
  • 
  • 
  • Advertise
  • Contact
  • Jobs
  • Help
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share
Back to Market Share HomeBack to TVNewsCheck Home

PAUL GREELEY 817-578-6324 | [email protected] | @TVMarketShare

New 2021 Local TV News Promos

In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?

by Paul Greeley January 22, 2021 6:00 EST

In 2020, local TV news branding and marketing was very different. More emotional, more inspiring and more reassuring as a reaction to the events viewers were witnessing.

In a March 16, 2020, column, Local TV News Promos Reassure Viewers, I wrote that the coronavirus story was as local as it gets, “towns, cities, counties and states are reacting to the situation they face which may be unlike what other towns, cities, counties and states are doing. And everything is changing so fast, it’s hard to keep up with all the information.”

And I added: “The one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news.”

I believe that was true then and I believe it’s true today.

In 2021, the story, in terms of the coronavirus, is the vaccine. Where and when, and who will be able to get a vaccine in their town, city, county and state.

What messages are you crafting about your news coverage? Unless I hear from you, I have few resources to find those examples.

I hunt and peck on YouTube, or I see a post on your station’s Facebook page (I follow hundreds of local TV Facebook pages), or a post on LinkedIn.

So this week, I found a few examples randomly searching on YouTube.



But I’d much rather share the ones you send me, and are willing to talk about them.

I’m not hard to find. My email and phone number are at the top of every Market Share column.

I found this spot from WKYC, Tegna’s NBC affiliate in Cleveland. Like many of the news image promos launched in 2020, it’s 60 seconds, which gives the spot a chance to grab you and tell a story. Yes, better days are ahead, I feel it.

Here’s a spot from WFTV, Cox’s ABC affiliate in Orlando. Interesting approach to promote the ongoing vaccine story.

In Jacksonville, Fla., WTLV and WJXX, Tegna’s NBC-ABC duopoly known as First Coast News, created this Proof of Brand (POB) spot, part of which showcased its vaccine coverage.

And here’s another promo from First Coast News that’s really good. I like how they shot and edited it. It clearly shows the feisty personality of their traffic reporter. Don’t make her pull over!


WXIN/WTTV, Nexstar’s Fox and CBS affiliates serving Indianapolis, Indiana (DMA 25) are looking for a Promotion Manager. This position will help drive the marketing of two powerful TV stations in the Indianapolis market. WXIN FOX59 and WTTV CBS4 broadcast 89 hours of local content every week. The duopoly provides the Promotion Manager with the unique opportunity to help lead two different brands in both on-air and digital executions. Click here for more specifics and how to apply. 

 

Tags: ABC, advertising, branding, CBS, Cleveland, Coronavirus story, Cox, creative services, creative services directors, Facebook, First Coast News, Fox, Jacksonville, journalism, LinkedIn, local news, Local TV News Promos Reassure Viewers, Market Share, marketing, NBC, news marketing, news promotion, Orlando, Proof of Brand (POB), Tegna, TVNewsCheck, WFTV, WJXX, WKYC, WTLV, YouTube

Comments (0)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

RSS Classifieds

  • Customer Success Specialist (Creative Services)
  • Director Of Sales
  • Key Accounts Manager
  • Vice President & General Manager
  • Vice President & General Manager
  • Assistant News Director, Marketing Consultant and Weekend Content Manager
  • Local Sales Manager, Content Manager And Marketing Consultant
TIP PAUL
Send breaking news to
[email protected]
Or call him at 817-578-6324
  • TV News Check
  • Media Job Center
  • The Tech Zone
  • Market Share Marketing and Promotions Blog
  • TV Station Directory
  • Advertise
  • Jobs
  • Become a Member
  • Join TVN Plus
  • Free Email Newsletters & Alerts

TVN Events

  • Women in Technology
  • OTT News Summit
  • NewsTECHFutures Retreat
  • Cybersecurity for Broadcasters
  • NewsTECHForum
  • TV2020: Monetizing the Future
  • Disrupt the News Challenge

Reader Services

  • Log in/Subscribe
  • My Account
  • Update password
  • Update Email Address
  • Newsletters & Alerts
  • RSS
  • Join TVN Plus
  • Help

Connect

  • 
  • 
  • 
  • 
  • 
  • About
  • Contact
  • Member Help
  • Privacy Policy
  • Terms and Conditions
© Copyright 2023 NewsCheckMedia LLC, 24 West Lancaster Ave., Suite 205 Ardmore, PA 19003 | 484-412-8287
TVNewsCheck, The Business of Broadcasting
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share