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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WDJT Super Bowl Promos Inspired By ESPN

“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.

by Paul Greeley February 4, 2021 6:00 GMT+0000

Regular viewers of ESPN over the years probably remember some of the spots the network made as part of its This Is SportsCenter campaign.

Like this one:

WDJT, Weigel Broadcasting’s CBS affiliate in Milwaukee, created some Super Bowl promos that are inspired by the classic ESPN Sports Center promos. This year’s Super Bowl is being broadcast on CBS.

Thomas Wegmann

“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.

Prompter Interference:

Eye Black:

Jersey:

Handoff:

Play Book:


WXIN/WTTV, Nexstar’s Fox and CBS affiliates serving Indianapolis, Indiana (DMA 25) are looking for a Promotion Manager. WXIN FOX59 and WTTV CBS4 broadcast 89 hours of local content every week. The duopoly provides the Promotion Manager with the unique opportunity to help lead two different brands in both on-air and digital executions. Click here for more specifics and how to apply. 

Tags: advertising, branding, CBS, creative services, creative services directors, ESPN, local news, Market Share, marketing, Milwaukee, news marketing, news promotion, Super Bowl promos, This Is SportsCenter, Thomas Wegmann, TVNewsCheck, WDJT, Weigel Broadcasting

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