During the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday in morning, evening and late newscasts.
WVUE, Gray’s Fox affiliate in New Orleans, posted the strongest competitive ratings performance in WVUE’s history during the February 2021 ratings period, according to the station.
During the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday, morning, evening and late newscasts.
WVUE’s morning news, Fox 8 Morning Edition, from 4:30 to 10, marked the 39th straight month it has been No. 1 in New Orleans in the time period. Fox 8 Morning Edition has consistently won 6-10 a.m. and now wins the 4:30-5 a.m. as well.
Blaine Strawn, WVUE’s marketing director, says: “The 9 a.m. hour of the morning show made the largest gain year to year, but we are also proud of the noon newscast growth.”
Strawn says, “For our morning show, as schools started, we created a campaign around how your ‘morning routine’ may have changed since the pandemic started, but Fox 8 Morning Edition is still your reliable source, just in a different way. I think it resonated with viewers.”
The station followed that campaign with one for its new morning news anchor, Kelsey Davis.
“We wanted to reinforce her and promote the wonderful chemistry the team has.”
As for WVUE’s late night newscasts at 9 and 10 o’clock, Strawn says the station went back to what brought the ratings.
“Lee Zurik Investigations, John Snell’s “Coast in Crisis” reports, Shelley Brown and the Fox 8 Defenders, Crime Tracker Reports to a ton of other great enterprise special reports. Fox 8 News at 9 and 10 had special reports every weeknight during the book, and in marketing, we produced promos and social posts for the vast majorities of the specials. We produced promos (plus the cut-down versions) for 33 different special reports during the month of February.”
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