Since its 2015 inception, NBCUniversal Local’s Clear The Shelters has helped more than half a million pets find new homes.
NBCUniversal launched its 2021 Clear The Shelters pet adoption and donation campaign that runs through Sept. 19.
Since its 2015 inception, NBCUniversal Local’s Clear The Shelters has helped more than half a million pets find new homes.
Last year’s effort, which included virtual adoptions and online donations for the first time, resulted in more than $1.2 million in donated funds for shelters and rescues.
More than 1,000 shelters and rescues across the U.S. and Puerto Rico are participating in this year’s campaign.
This year’s campaign will again feature online donations through fundraising partner Greater Good Charities, a national nonprofit that benefits people, pets and the planet.
The Animal Rescue Site will host the fundraising and will cover all transaction fees so that 100% of donations will go directly to shelters and rescues in need.
More than $100,000 in matching funds will be available for shelters.
Online donations can be made to a participating shelter or rescue during the campaign at ClearTheSheltersFund.org, which will also be accessible via ClearTheShelters.com.
Hill’s Pet Nutrition is the national sponsor for its fourth Clear The Shelters campaign this year. As part of Clear The Shelters, Hill’s Pet Nutrition will provide adoption kits to help new pet parents and pets start off their new life together. Kits containing starter bags of Hill’s science-led nutrition, coupons, pet-parenting tips and other supplies will be available at select shelters during the campaign.
Virtual pet adoptions are also returning to this year’s campaign through WeRescue. The WeRescue app lets users locate adoptable pets in their area and submit their adoption applications directly to shelters.
iHeartDogs will again donate needed pet supplies to select shelters this year. Leading social media animal brand The Dodo will again serve as a media partner.
For more information about NBCUniversal Local’s Clear The Shelters campaign, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com. Follow the effort on Twitter @ClearTheShelter, and on social media using #ClearTheShelters and #DesocuparLosAlbergues.
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