KOAT in Albuquerque, N.M., is airing a two-hour exclusive special surrounding the origins of an iconic Santa Fe tradition coupled with a live broadcast of 97th annual event. KOAT has recently won two awards from the New Mexico Broadcasters Association for its 2020 broadcast of Zozobra.
KOAT, Hearst’s ABC affiliate in Albuquerque, N.M., is airing a two-hour exclusive special surrounding the origins of a Santa Fe tradition coupled with a live broadcast of the 97th annual event.
The Burning of Will Shuster’s Zozobra, a 1-hour documentary revealing the origins of the iconic event, followed by the live, ’80s themed marionette burn, will air on KOAT on Sept. 3 at 8 p.m.
KOAT recently won two awards from the New Mexico Broadcasters Association for its 2020 broadcast of Zozobra.
“We know that Zozobra is an event like no other and provides our viewers with a show that elevates spirits,” says Lori Waldon, KOAT’s GM.
“Once again, KOAT is excited to partner with Zozobra and provide unique programming that excites and celebrates New Mexico.”
KOAT is increasing this year’s production features with more than a dozen cameras, including multiple drones, to capture the fiery event.
The one-hour live portion will be nearly nonstop, filled with music, dancing and the ever-growing fireworks spectacular.
Funds raised by the Santa Fe Kiwanis Club are used to make grants for local area nonprofits, helping children excel and achieve.
“We are set to burn our gloom together and safely celebrate our historic traditions in a spirit of goodwill and unity,” says Ray Sandoval, event chair for Zozobra.
According to the website, https://burnzozobra.com/, the Burning of Zozobra is a unique cultural event staged annually by the Kiwanis Club of Santa Fe on the Friday of Labor Day weekend as an exciting and fiery finale to the last days of summer.
Zozobra is the creation of Will Shuster, one of Los Cinco Pintores, a group of artists who made their way to New Mexico in the 1920s. Shuster’s creation first burned in his backyard in 1924 as a 6-foot effigy, and over the years, has grown to a towering 50-foot high marionette. Made of wood, wire and cotton cloth and stuffed with hundreds of bags of shredded paper, Zozobra is a dark and eerie character, part ghost and part monster.
Since those early days, the people of Santa Fe, families and friends new and old, have annually made their way to Fort Marcy Park, a few blocks from the historic Santa Fe Plaza, to view this one-of-a-kind Labor Day Friday pageant.
The Kiwanis Club of Santa Fe became the Zozobra pageant officials when creator, artist Will Shuster, assigned all rights to the Club in 1964.
To this day, the Club retains all the exclusive copyrights and trademarks to the figure.
As the major fundraiser for the Santa Fe Kiwanis Club, Zozobra has become a welcome and entertaining opportunity for the citizens of Santa Fe — and visitors from around the globe — to participate in a community service event that benefits children via grants and fun educational activities.
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