In Charlotte, N.C., at WJZY, Nexstar’s Fox affiliate, the station focused on some of the quirkier things about the Christmas holiday. The news talent had zero warning about subject matter or what food or drink item they’d be silently handed. All responses were genuine and real.
Market Share has been sharing holiday promos from TV stations across the country.
So far, we’ve seen the story of how WAAY in Huntsville, Ala., united 1,400 choir students, and Lee Greenwood, in recording the song, Let There Be Peace on Earth.
Also, how WJXX and WTLV, branded as First Coast News, Tegna’s ABC and NBC affiliates in Jacksonville, Fla., created a 60-second spot that captured the “sense of family and joy in a sincere way, like from our family to yours through iconic imagery,” says Kristen Joyal, WJXX-WTLV’s marketing director.
And from KSTU, the Scripps Fox affiliate in Salt Lake City, a holiday spot shot at a light display intended to show how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19.
And here’s a Happy Holiday spot from WDAF, Nexstar’s Fox affiliate in Kansas City. Elizabeth Montijo, WDAF’s creative services director, says: ”We talked about this spot reflecting the community during the holiday and the FOX4 personalities, letting them shine and spending this season with the people you love at the place we call home.”
Plus, we shared some of the “best holiday TV commercials for 2021, both here in the U.S. and overseas.
Now, in Charlotte, N.C., Erik Candiani, marketing director at WJZY, Nexstar’s Fox affiliate, says: “We decided to veer away from the standard “from our family to yours” messaging and went with a friendly and relatable personality-driven campaign highlighting some of the quirkier things about the Christmas holiday. Our talent had zero warning about subject matter or our line of questioning, or what food or drink item they’d be silently handed. All responses were genuine and real.”
Happy New Year everyone, see you in 2022.