Which Market Share columns were the most viewed in 2021? Articles about morning news promotion, local TV news investigations and a rare weather disaster are on the list.
In 2021, Market Share generated nearly 300,000 page views for its 282 columns during the year, for an average of about 1,000 page views per column.
You can find every Market Share column, almost 3,000 of them, from the most recent back to March 2014, by clicking on this link, https://marketshare.tvnewscheck.com/, or click on the Market Share tab at the top of TVNewsCheck’s home page. Keep in mind that some videos in the columns may not be available in older columns.
You can also sign up for the free weekly Marketing Monday email newsletter featuring a new Monday column along with a roundup of Market Share columns from the week prior, plus other notable broadcast marketing news, by going to the TVNewsCheck free newsletter and alerts sign up page here, https://tvnewscheck.com/member/?action=newsletters
Articles on Market Share cover local TV news and its marketing, and always includes videos and pictures. You’ll find news about what local TV stations are doing at the ground-level in markets all over the country.
Topics include local TV marketing, news investigations, awards, new jobs in television broadcasting, successful sales initiatives, community involvement and news ratings changes, to name just a few.
So which Market Share columns were the most viewed in 2021?
The top two most-viewed columns both featured the marketing efforts of WGN’s morning news. WGN is Nexstar’s independent station in Chicago.
No. 1 on the list is a column from January 2021, Marketing ‘WGN Morning News’ Is Always Unpredictable.
In the article, you’ll discover how WGN breaks all the rules of a normal local TV morning news when it comes to content and marketing while being the highest-rated TV morning news in Chicago.
The second most viewed column from September 2021 also features the morning news promos from WGN, New WGN Morning News Promo Follows Self-Deprecating Pattern.
Check out WGN’s latest promos which debuted in October 2021.
From November of 2021, the third most viewed Market Share column is about an investigation, FBI Raids City Offices Hours After WWL Airs Investigation, by WWL, Tegna’s CBS affiliate in New Orleans.
WWL’s investigation exposing corruption in a city agency triggered a raid by the FBI to seize records just hours later. The three-part investigation, Hidden Dangers, reveals how months of painstaking, dogged detective work uncovered a practice literally ready to explode. And linear TV news viewers tuned in at the appointed time to watch.
Surprisingly, a column from August 2020, Iowa News Anchor’s Cry For Help After Rare Weather Disaster, came in No. 4 on the list of most viewed in 2021.
The fifth most viewed Market Share column is from January 2021, Sinclair’s ‘The National Desk’ Starts Today.
A column from February, 2021, was the sixth most viewed, WCAU Courts Streaming Viewers With ‘The Lineup’, how WCAU in Philly launched a news program developed especially for an audience that is doubling every year — streamers.
An article from October 2021 is next on the list, CBS Stations To Make ‘EPIC’ Move In 13 Markets, an announcement by Wendy McMahon, president, co-head of CBS News and Stations at ViacomCBS, that the CBS station group will be hiring to fill a number of newly created positions as executive producers impacting communities (EPIC).
WWSB, Gray’s ABC affiliate in Sarasota, Florida, is seeking a Reporter/MMJ, a Meteorologist/MMJ and a Digital Sales Manager.
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