He joins Weigel’s CBS 58 from WTMJ, the NBC affiliate in Milwaukee, where he was news content operations manager. “As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” says Anne Brown, WDJT’s GM.
Jim Collins has been named director of strategic marketing at WDJT, Weigel Broadcasting’s CBS affiliate in Milwaukee, effective immediately.
Collins will work with all departments to increase ratings, revenue, visibility and involvement in the community. He will report to Anne Brown, WDJT GM.
“As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” Brown says. “His passion and experience will prove to be a key element in our station efforts.”
Collins joins CBS 58 from WTMJ, the Scripps-owned NBC affiliate in Milwaukee, where he was most recently news content operations manager.
A 16-year veteran of that station, his experience includes promotions producer, overseeing internal station projects, leading public marketing efforts and coordinating station events in the community.
“I am thrilled to be working with CBS 58 and continue connecting with and supporting the people of Milwaukee,” Collins says. “I am excited to jump in and have the opportunity to work with Anne and the CBS 58 team.”
From 2018 to 2021, Collins was selected as an E.W. Scripps “Leadership Champion,” overseeing corporate leaders within the company and identifying future leaders.