A 72-year-old grandmother is forced from her apartment with little notice. KNXV ABC15 in Phoenix reported the story and the community came forward to help.
Local TV news has the power to help people caught between a rock and a hard place merely by reporting their story.
Take the case of Carol Moore, a 72-year-old grandmother living on Social Security who was told her lease would not be renewed and she had to move out after living nine years in her apartment. KNXV ABC15, Scripps ABC affiliate in Phoenix, reported the story on Jan. 23.
Advocates for seniors saw the story and began contacting city and local elected officials and other community advocates for help.
A state representative spoke to officials at the apartment complex who decided to extend Moore’s lease for six months.
“Here at ABC15, we strongly believe that local news has the power to make a positive difference in the lives of people in our community,” says Jose Ochoa, KNXV’s creative services director.
“We love to showcase the stories of people helping their neighbors in times of need — we help serve as bridge to get the message out. I think proof of performance spots are effective since we show our viewers the results of what we do.”
People in dire situations who feel they have nowhere left to turn often reach out to local TV news in the hopes they can resolve matters. Often, just by reporting the story, some solution is found.
Does your station have a similar story of when it stepped in to successfully help a viewer in need? Tell me all about it at paul@newscheckmedia.com.
Here are other examples of KNXV promos highlighting how the station helped people resolve their problems.
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