WPTA’s Weather Promo Welcomes Snow
January 14th, 2019 by Paul GreeleyThis spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.
Philly Stations Call ‘Blitz’ On Eagles-Saints Coverage
January 11th, 2019 by Paul GreeleySeveral local TV affiliates in Philadelphia are making sure that Eagles fans are getting as much double coverage of the game as they can handle. Special programming before and after the game, and live reports from New Orleans are just some of the coverage fans can enjoy.
KNTV Documentary Uncovers Sex Abuse At Girl’s School
January 11th, 2019 by Paul GreeleyThe documentary exposes allegations that the school covered up nearly three decades of sexual abuse on campus and shielded teachers accused of abusing students from prosecution. “If it weren’t for our investigative team’s reporting, many of these allegations may have never come to light,” said Stephanie Adrouny, KNTV’s news director.
Cox’s Steve Riley Retires After 42 Years Marketing TV News
January 9th, 2019 by Paul GreeleySteve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
What’s Happening In Your Creative Services Shop?
January 8th, 2019 by Paul GreeleyChristian Mengel, the creative services director at KDRV, the ABC affiliate in Medford, Oregon, wants to know what’s happening in your creative services shop. “I’d love to continue reading and seeing things that are happening within creative/marketing departments.”
College Students Plan To ‘Youth-Anize’ TV News
January 8th, 2019 by Paul GreeleySponsored by TVNewsCheck and the Broadcast Education Association, the Disrupt the News challenge seeks entries that generally stick to the programming flow of a local TV newscast, but make the format more attractive to younger audiences, especially millennials.
NBC’s California O&Os Launch Lifestyle Show
January 7th, 2019 by Paul GreeleyCalifornia Live takes viewers across the state to experience must-see destinations, a diverse culinary scene, thrilling adventures, and everything top-of-mind to Californians. “The show will introduce viewers to newsmakers, celebrities and people who make our state great,” said Steve Carlston, KNBC’s general manager.
Small Town Oil Boom Documentary Airs On PBS Tonight
January 7th, 2019 by Paul GreeleyWith billions of dollars to be gained in an industry-friendly state with a “reasonable regulation” climate, small towns like Trenton became overwhelmed by an influx of workers, and countless acres of farmland were repurposed for industrial development. “As the foundation of life and identity shifts beneath their feet, the people of Trenton are left asking what is the value of community history and what sacrifices are they willing to make to preserve a vanishing way of life,” said Lois Vossen, executive producer.
Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
Louisiana’s 1st TV Station, WDSU, Celebrates 70 Years
January 3rd, 2019 by Paul GreeleyMy first job at a TV station was as a writer/producer in promotions at WDSU. Then, in 1988, the station was located in the French Quarter. The historic building stretched an entire block from Royal to Chartres streets. The front entrance sat in a beautiful courtyard, said to be the most photographed in the city.