When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
KING, Tegna’s NBC affiliate in Seattle, earned a national Edward R. Murrow Award for its year-long investigative series, Back of the Class.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.
The State of Our Art has been Promax’s signature opening presentation on Promax Day as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And hopefully, inspire creativity for local TV marketing people.
TVNewsCheck’s Media Job Center last week saw new job postings from Lockwood, Hearst, Sinclair and Dispatch for openings in Kansas, Iowa and Ohio for openings in sales, creative services, IT management, and one for a general manager.
The Mel Robbins Show, a new one-hour syndicated talk show airing five days a week with Mel Robbins as host, is launching on Sept. 16 nationwide. Robbins is the most booked female speaker in the world and an international best-selling author whose work has been translated into 36 languages.
WTTG, the Fox-owned affiliate in Washington, D.C., is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down. Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers. The leading cause for nearly 40% of these crashes is texting and driving.
Boomtown 2040 is a year-long campaign by KVUE, Tegna’s ABC affiliate in Austin, Texas, that focuses on Central Texas growth. Among the topics Boomtown 2040 is covering include transportation, the cost of housing, general affordability, jobs, industry and the impact of changes on Austin’s unique culture.
Tamron Hall, the keynote speaker Wednesday at the Promax Station Summit at The Mirage in Las Vegas, held sway in front of a full house of local TV marketing executives. Seated on stage with her executive producer, Bill Geddie, Hall won over the audience with her story of humble origins and hard work in local TV news.