TV Promos, Even From The BBC, As Found On LinkedIn
February 3rd, 2022 by Paul GreeleyWhen you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.
Draper Media Launching Delmarva Sports Network
February 1st, 2022 by Paul GreeleyDraper Media, which owns and operates local television and radio stations including WBOC and WRDE on the Delmarva Peninsula announces the launch of the area’s first and only local sports television station, Delmarva Sports Network (DSN).
Top To Bottom Transformation At Nexstar’s WJZY
January 31st, 2022 by Paul GreeleyWJZY, Nexstar’s Fox affiliate in Charlotte, N.C., is undergoing a makeover. The station has “meandered as a bottom station for a long time,” says Lloyd Bucher, WJZY’s new GM, but Nexstar sees an opportunity to change that.
WAVE Louisville Makes A Splash With Classic Logo
January 27th, 2022 by Paul GreeleyWAVE, Grays’ NBC affiliate in Louisville, Kentucky’s first television station, brought back the station’s original logo to demonstrate a new direction for the station. Reminding viewers of your history through the years leaves them with a sense of permanence. Not a bad thing for any business.
WTHR’s Dave Calabro Enters Indiana Sportscasters Hall Of Fame
January 25th, 2022 by Paul GreeleyMay 2022 will mark Dave Calabro ‘s 30th anniversary of covering sports for WTHR, Tegna’s NBC affiliate in Indianapolis.
The Sweet Spot For Higher TV News Ratings
January 24th, 2022 by Paul GreeleyTaking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.
Two TV Stations Help Provide 27 Million Meals In Their Markets
January 21st, 2022 by Paul GreeleyTwo local TV stations, KING in Seattle, and WMTV in Madison, Wisconsin, have separately helped raise nearly 27 million meals for food banks to feed the hungry in their markets.
Nate Mills Is New CSD At WBRC Birmingham
January 21st, 2022 by Paul Greeley“Nate has obvious talent and I look forward to having him work alongside our incredible creative services department here at WBRC and taking our #1 station to new heights,” says Collin R. Gaston, WBRC’s GM.
Sinclair Accepting Applications For Diversity Scholarship Program
January 20th, 2022 by Paul GreeleyThe primary goal of the scholarships is to help students from diverse backgrounds, who reflect Sinclair’s audiences nationwide, complete their education and pursue careers in broadcast journalism, digital storytelling and marketing.
TV News Investigators Are Often Viewers Last — And Best — Hope
January 19th, 2022 by Paul GreeleyBoth KXAN Austin, Texas, and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?