WXIN’s ‘Indy Now’ A Blueprint For Successful Local Programming
November 15th, 2021 by Paul GreeleyWXIN Indianapolis launched an hour-long lifestyle show in September. In October, it was the No. 1-rated program in its time slot. Good planning, a winning news lead-in, great talent and solid marketing have made Indy Now a winner with local advertisers and viewers while reflecting Nexstar’s corporate vision.
Still Getting My Kicks Watching ’60s TV Show, ‘Route 66’
November 12th, 2021 by Paul GreeleyFor a 10-year old boy, the 1960s TV show, Route 66, had everything — a two-seat convertible sports car that took two cool guys all over the U.S. I wanted to be one of the guys in that Corvette, with the wind in my hair, not a care in the world, tooling around the country looking for my place in it. Now, 60 years later, I can relive the memories and the shows.
Jim Gardner, WPVI Philadelphia’s Veteran Anchor, Prepares For Retirement
November 11th, 2021 by Paul GreeleyJim Gardner, longtime news anchor at WPVI, the ABC-owned affiliate in Philadelphia, is reducing his anchoring schedule as he plans to retire at the end of 2022 after more than four decades in broadcast.
‘Sinclair Cares’ Campaign Urges Support Of Veterans
November 10th, 2021 by Paul GreeleySinclair is encouraging viewers and employees to volunteer to support veterans in their communities or donate to help Disabled American Veterans (DAV) which offers free support services to more than a million veterans across the US each year.
WLWT’s Billboards Link Football And Weather Accuracy
November 9th, 2021 by Paul GreeleyIt was a big weekend of football in Cincinnati this past weekend. Since football was what was top of mind, Peter Salkowski decided the timing was right to send a message about WLWT’s weather accuracy.
How Fox’s Weather App Hit A Million Downloads On Launch
November 8th, 2021 by Paul GreeleyThe Fox Weather app was the top free app downloaded in the week of launch, ahead of brand giants like TikTok, Instagram, YouTube and Facebook. How’d they do it? A combination of old-school advertising and brand loyalty.
WROC Earns Two New York Emmy Awards
November 5th, 2021 by Paul GreeleyThe station was recognized in the Medium/Small (50+) category for Best Evening Newscast, and Adam Chodak was also recognized in the Commentary/Editorial category as the Best Talent.
WBFF’s Marketing Director Produces Documentary About Dad’s Italian Immigrant Mission
November 4th, 2021 by Paul GreeleyWhen Pete Ferraro’s dad left Italy to come to the United States in 1966, he recorded messages on reel to reel tape of many Italians who had family in the U.S. Ferraro, the marketing director at WBFF Baltimore, turned his dad’s story into an hour-long documentary, il Messaggero (the Messenger).
WSFA Donates Building To Nonprofit, Then Donates $300K From Telethon
November 2nd, 2021 by Paul GreeleyWSFA, Gray’s NBC affiliate in Montgomery, Ala., went above and beyond to help a nonprofit in its community. First, in January, the station donated a 40,000 square-foot building to Mercy House. Then last month, WSFA held a one-day telethon that raised more than $300,000 for the organization.
WXIA Asks Parents Skeptical Of School Diversity Programs To Interview Experts
November 1st, 2021 by Paul GreeleyWhen a Georgia county school hired a diversity, equity and inclusion administrator, parents criticized the move. Two agreed to interview experts and allow WXIA to report on what they learned and whether it changed their conclusions.