How Did WMSN Get Its New News Anchor To Do That?
September 28th, 2021 by Paul GreeleyWMSN, Sinclair’s Fox affiliate in Madison, Wis., came up with a winning idea to promote its new news anchor through a tie-in to Fox’s popular The Masked Singer.
Millions Tuned Into WWL’s Streaming Content During Hurricane Ida
September 27th, 2021 by Paul GreeleyHurricane Ida roared into Louisiana on Aug. 29, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.
KING And KONG To Broadcast NHL’s New Team Preseason Games
September 23rd, 2021 by Paul GreeleyThe Seattle Kraken, the National Hockey League’s newest franchise, will have 4 preseason games televised on KING and KONG in Seattle.
Stephen Arnold Makes Music For Scripps News Network
September 22nd, 2021 by Paul GreeleyStephen Arnold Music created the sonic branding music package for Florida 24 Network, the newly-launched statewide news network from The E.W. Scripps Company.
KLST’s Giant Football Promo Makes A Big Impression
September 21st, 2021 by Paul GreeleyKLST’s new promo for its high school sports show makes a huge impression by taking visual effects to a whole new level.
KFSN’s ‘Killer High’ Doc Represents Broadcasting’s Future
September 20th, 2021 by Paul GreeleyKFSN in Fresno, California, created an hour-long documentary examining California’s fentanyl epidemic and released it on streaming platforms a week before its broadcast on television. Why? “That is where we see the future of broadcasting,” says Tim Sarquis, KFSN’s executive producer of content development.
A Half Million Pets Finding Homes Thanks To NBCUniversal’s Pet Adoption Campaign
September 17th, 2021 by Paul GreeleySince its 2015 inception, NBCUniversal Local’s Clear The Shelters pet adoption campaign has helped more than half a million pets find new homes. And who knows how many pets will get a new lease on life from this year’s campaign.
Wisconsin Broadcasters Name Four To Hall Of Fame
September 15th, 2021 by Paul GreeleyBroadcasters who have been inducted into the Hall of Fame include managers, personalities, engineers, reporters and those broadcasting pioneers who were at once all of the above.
Scripps Donates 500,000 Books Through Childhood Literacy Campaign
September 14th, 2021 by Paul GreeleyThe annual If You Give a Child a Book … campaign has distributed more than 500,000 books since its launch in 2016.
Take-Out Food Show Takes Off On Chicago’s WCIU
September 13th, 2021 by Paul GreeleyA local food show in Chicago supporting restaurants during the pandemic has turned into a success for WCIU in Chicago. “It’s just fun and everybody can always get behind food,” says Molly Kelly, Weigel Broadcasting’s media strategy director.