WBRC Birmingham To Host/Televise Mayoral Forum
August 10th, 2021 by Paul GreeleyThe event will offer voters an opportunity to hear candidates discuss the issues of importance to them ahead of the Birmingham mayoral election on Aug. 24.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
NBC Showrunner Learned His Craft As A Local News Promo Producer
August 6th, 2021 by Paul GreeleySteve Barry is the show runner for NBC’s Small Fortune, which airs on Monday nights at 10. Barry says he developed his chops to be a showrunner by being a local TV news writer/producer at stations in Atlanta, Miami and Fort Myers, Fla.
WTLV-WJXX Viewer Gets The Info She Needs To Get Vaccinated
August 4th, 2021 by Paul GreeleyAn unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.
WPTV Launches 7 P.M. News With New Set
August 3rd, 2021 by Paul GreeleyWPTV, the Scripps NBC affiliate in West Palm Beach, Fla., launched a half hour newscast at 7 p.m. and debuted a brand-new set on the opening day of the Tokyo Olympics.
New ‘NewsNation’ Ad Campaign Pledges ‘News For All America’
August 2nd, 2021 by Paul GreeleyNewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
Get The KAUZ Weather App And Get Out Of Yard Work
July 30th, 2021 by Paul GreeleyKAUZ, American Spirit’s CBS affiliate in Wichita Falls, Texas, is running a promo for the station’s weather app that appeals to all those who don’t like cutting the grass.
KTLA’s ‘Morning News’ Celebrates Its 30th Anniversary
July 29th, 2021 by Paul Greeley“In 1991 we launched a format wildly different and inventive for its time, whose success would eventually shape the way morning news was broadcast in markets across the country,” says Scott Altus, KTLA’s creative services director.
Tegna Stations To Stream NBA Draft Special Today
July 29th, 2021 by Paul GreeleyA live special, Locked On NBA Draft 2021, will be streamed today on Tegna’s TV stations’ OTT apps for Roku and Fire TV, mobile apps and websites.
WTLV-WJXX Jacksonville Demonstrates The Positive Power Of Viewer Testimonials
July 28th, 2021 by Paul Greeley“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”