The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
WREX Employees Get Personal in ‘Dear 2020’ Podcast
January 7th, 2021 by Paul Greeley“You will hear directly from the members of the 13 WREX staff about their personal and professional experiences in 2020,” says a description of the podcast on the station’s website.
WTLV-WJXX Focuses On Viewers In Year-Ender
January 6th, 2021 by Paul GreeleyDelivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
Marketing ‘WGN Morning News’ Is Always Unpredictable
January 4th, 2021 by Paul GreeleyWGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
Nexstar Stations In 6 States Airing New Year’s Eve Show
December 30th, 2020 by Paul GreeleyNexstar will once again broadcast Lone Star NYE 2021 from KXAS, the NBC-owned affiliate in Dallas, December 31, 2020 from 11:30 p.m. to 12:30 a.m. CST. The program will be carried by 23 Nexstar TV stations across 6 states.
WAVY’s Year-Ender Stays 100% On Brand
December 29th, 2020 by Paul Greeley“Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people,” said Jason Ruel, WAVY’s promotion producer.
WAVE’s Year-Ender Finds The Positive In 2020
December 28th, 2020 by Paul GreeleyYou could make the argument that this year, 2020, is not one to be remembered fondly. Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.
KTUL’s Holiday Campaign Lets Viewers Really Shine
December 23rd, 2020 by Paul GreeleyThe inspiration for KTUL’s Shine A Light campaign is a touching story of a loved one no longer here. Luanne Stewart, KTUL’s the creative services director, saw it as a way to make viewers feel better about Covid restrictions.
KNXV Enlists Help From Pastor For Holiday Message
December 22nd, 2020 by Paul GreeleyKNXV in Phoenix, needed the talents of someone who has a powerful presence for its holiday message. So for its holiday promo, Pastor John makes a return.
Nexstar’s Colorado Stations Broadcasting Coronavirus Vaccine Town Hall
December 21st, 2020 by Paul GreeleyThe town hall will feature the Governor of Colorado, Jared Polis, along with key members of the Colorado health community.