Pittsburgh Sports Stars Featured In KDKA PSA
April 17th, 2020 by Paul GreeleyI got an email from Tina Veon, the creative director at KDKA, the CBS-owned affiliate in Pittsburgh, saying that the station did a PSA with some former Steelers/Pens/Pirates players to honor the real life heroes in her town and did I want more info about it. I told her yes, that if she gave me some background, I’d share her story but I would also tell her my Mean Joe Green story.
KCCI Raises $560,000 For Food Bank In Single Day
April 17th, 2020 by Paul Greeley“Having grown up in rural Iowa, I am familiar with the practice of one neighbor helping another so I am not surprised by the generosity of Iowans and their desire to help their neighbors in need,” said Michelle Book, Food Bank of Iowa’s president.
WTAE Telethon Raises Enough For 6 Million Meals
April 16th, 2020 by Paul GreeleyProject Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.
How Local TV Marketers Manage Staff From Home
April 16th, 2020 by Paul GreeleyI wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
WTTV-WXIN Indianapolis Help Raise $219,000 For Food Pantries
April 14th, 2020 by Paul Greeley“The need is now,” said Dominic Mancuso, WTTV/WXIN’s general manager. “We asked the staff, can we turn this around quick, and they answered with a resounding ‘yes’.”
WXIX Cincinnati Sets Up Month-Long Virtual Food Drive
April 12th, 2020 by Paul Greeley“Our community needs us now more than ever,” said Trisha Rayner, Freestore Foodbank’s VP of externa affairs. “A virtual food drive helps keep everyone safe. For every dollar we can provide 3 meals and $25 helps provide groceries for a family.”
Houston TV Stations Join Together In Inspirational Campaign
April 11th, 2020 by Paul GreeleyIn a gesture of community solidarity, television stations KPRC (ABC), KRIV (Fox), KHOU (CBS), and KIAH, (CW) have collaborated on a public service campaign aimed at delivering a positive note of encouragement to Houston viewers. In This Together, is a three-spot campaign featuring a who’s-who of familiar Houston news anchors from the Houston TV stations.
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
Nexstar Hosting Live Coronavirus Special Across 9 Stations
April 9th, 2020 by Paul GreeleyNexstar is hosting a live virtual town hall meeting on the coronavirus across 9 stations in 4 states tonight at 7. Mississippi Governor Tate Reeves along with Mississippi’s State Health Officer, Dr. Thomas Dobbs will address the state’s response during the hour-long virtual meeting from the studios of WJTV-TV in Jackson, Mississippi. The live event will be broadcast and streamed by stations in Mississippi, Tennessee, Alabama, and Louisiana.
WOIO Cleveland Raises More Than $150,000 For Nonprofits
April 8th, 2020 by Paul Greeley“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”