TV station creative services directors and their staffs often must act like an in-house ad agency when it comes to selling the merits of their meteorologists and overall weather coverage. Competitively, the situation is different in every market as to the strengths of one station’s weather department versus another’s. So if your competitor has the […]
Local TV Promo Examples That Market Meteorologists
This week, Market Share is sharing how TV stations market their meteorologists, and we’re looking for examples from markets all across the country. Send me your YouTube or Vimeo links or the embed codes to any spots that promote your meteorologists along with a short blurb about its origins, its background, its purpose and especially […]
Marketing TV Meteorologists: What’s Your Story?
Research has shown that the local weather forecast is the main reason people watch local TV news. So how station creative services directors market their staff of meteorologists could make a difference in the news ratings. It’s often hard to be the No. 1 choice for local news in any market if you’re not the […]
WTOC Owns Facebook In Savannah, Ga.
Rarely does one media outlet dominate the social media scene in any market as Raycom’s CBS affiliate WTOC does in Savannah, Ga. WTOC has almost four times the number of actions than its nearest competitor. Find out what WTOC is doing on Facebook that has made the station so dominant. WTOC dominates the social media […]
WBAL No. 1 News In Baltimore’s July Ratings
WBAL, Baltimore’s NBC affiliate owned by Hearst, finished in first place among adults 25-54 in every major weekday newscast in the July ratings. This includes the 4:30, 5 and 6 a.m. time periods as well at 5, 6 and 11 p.m.
WPLG Celebrating 60 Years Of Broadcasting
If you lived in Miami in 1957 and were lucky enough to have a television set, you’d have been able to watch Ed Sullivan, Lucy, Jack Benny, George Burns, and Milton Berle as well as Face the Nation and Meet the Press as well as many other now iconic TV programs. WPLG, the ABC affiliate […]
Spider Stars In TV Reporter’s Live Shot
Spiders creep most people out. Arachnophobia, the fear of spiders, is the No. 1 phobia in the world. So while we might be in awe of the intricate webs they spin in nature, seeing them in the house fills many with dread. Now imagine one crawling on your shoulder, slowly stepping its eight legs down […]
WTTG’s News Lands Multiple Firsts In July
WTTG, the Fox O&O in Washington, seems to be on a roll. “Over the last three-, five- and seven-month periods, almost all of our newscasts have grown to No. 1 in target demos,” said a rep from Fox. WTTG finished first in the morning news, and at 5, 10 and 11 p.m., according to a […]
WSAW-WZAW Take Action After Murder Spree
The murder rate in Wausau, Wis., has averaged just over one per year over the past 15 years. So when four people were murdered on the same day, WSAW-WZAW felt compelled to act. WSAW and WZAW, Gray’s CBS and Fox affiliates, respectively, in the market, helped raise more than $330,000 to benefit the families of […]
‘The Jam’, A New Morning News Choice In Chicago
Today in Chicago, a fresh new approach to morning news begins. It’s called The Jam and it launched on WCIU, The U, an independent station owned by Weigel Broadcasting. Hosted by Jordan Cornette, Felicia Lawrence and Danielle Robay, The Jam airs weekdays from 6 to 8 a.m. “The Jam represents the core of what […]