Two TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare
KMGH Raises $400K For Colorado Wildfire Victims
KMGH, branded as Denver7, Scripps ABC affiliate in Denver, launched a campaign through its Denver7 Gives nonprofit to raise funds for victims of the Boulder wildfires the night the fires broke out, according to the station.
KDVR-KWGN Helping Boulder Wildfire Victims
The fast-moving fire forced nearly 35,000 residents to evacuate and at least one shopping center was destroyed. Within 12 hours of igniting, the fire became the state’s most destructive in terms of structures lost.
WGCL Says Hiring Monica Kaufman Pearson Was A ‘No-Brainer’
Just 10 days into Gray’s ownership of WGCL, the Atlanta-based company wooed Monica Kaufman Pearson out of retirement to join the CBS affiliate. Pearson is well-known in Atlanta for her 37 years as news anchor on WSB, where she was the first Black female evening anchor in the city.
Veteran TV Marketer Stan Melton Jr. Dies
Stan Melton Jr. died on Dec. 29 while returning from a ski trip in Colorado with his family. Melton is best known as the creative services director at WJLA, Sinclair’s ABC affiliate in Washington, D.C., where he worked for almost 11 years.
New Jobs Posted To TVNewsCheck
New jobs posted to TVNewsCheck’s Media Job Center include openings for a reporter/MMJ, a meteorologist/MMJ, and a digital sales manager at WWSB in Sarasota, Fla.
Market Share’s Most Viewed Columns In 2021
Which Market Share columns were the most viewed in 2021? Articles about morning news promotion, local TV news investigations and a rare weather disaster are on the list.
Happy Holidays From WJZY, Fox Charlotte
In Charlotte, N.C., at WJZY, Nexstar’s Fox affiliate, the station focused on some of the quirkier things about the Christmas holiday. The news talent had zero warning about subject matter or what food or drink item they’d be silently handed. All responses were genuine and real.
KCRA Investigation Reveals $20 Billion In Fraudulent Unemployment Payments
KCRA, Hearst’s NBC affiliate in Sacramento, Calif., spent 22 months investigating outrageous abuses of California’s unemployment system, which the station says is the worst taxpayer fraud in American history.
Happy Holidays From WDAF, Fox Kansas City
Market Share has been sharing holiday promos from TV stations across the country. There’s still time to submit your station’s Happy Holiday messages this week, so send them to me at paul@newscheckmedia.com.