What if you knew and could target the exact times where your competitors’ news viewers were watching your station?
In 11 select markets, a total of $3.475 million in grants will be awarded to nonprofits that are helping to move their communities forward. “These organizations are vital to our communities and they need and deserve our support,” says Valari Staab, NBCUniversal Owned Television Stations president.
In a new 60-second marketing and advertising message, WLWT Cincinnati takes its pitch directly to local businesses about the power of advertising on local TV, bringing the process from the board room to the living room and using the persuasive power of television to sell television.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, a creative services director and a maintenance technician for Nexstar, Hearst and Allen Media stations.
The Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
“You will hear directly from the members of the 13 WREX staff about their personal and professional experiences in 2020,” says a description of the podcast on the station’s website.
Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
From April through December of last year, TVNewsCheck offered discounted pricing to support employers coping with the global coronavirus pandemic. TVNewsCheck’s Media Job Center classified ad section returns to its regular pricing today, Jan. 4.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a creative services photographer-editor and a promotions producer and assignment editors for Cox, Nexstar, Capitol Broadcasting and Quincy stations.