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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

Target Competitors’ Viewers Watching Your Station

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What if you knew and could target the exact times where your competitors’ news viewers were watching your station?

Filed Under: Uncategorized Tagged With: ABC, advertising, branding, CBS, creative services, creative services directors, journalism, Kansas City, Local Media Client Services, Market Share, marketing, Michael Stewart, NBC, news marketing, news promotion, Nielsen's Promo Optimizer, Paul Lefort, San Diego, TV ratings, TVNewsCheck, Variety

NBC & Telemundo Giving $3.5 Million To Local Nonprofits

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In 11 select markets, a total of $3.475 million in grants will be awarded to nonprofits that are helping to move their communities forward. “These organizations are vital to our communities and they need and deserve our support,” says Valari Staab, NBCUniversal Owned Television Stations president.

Filed Under: Uncategorized Tagged With: (NBC/Telemundo owned stations), advertising, Boston (WBTS, branding, Chicago (WMAQ), creative services directors, CT (WVIT, D.C. (WRC-TV, Dallas-Fort Worth (KXAS), Facebook, Hartford, journalism, KSTS, KUAN, KVEA, KXTX, local news, Market Share, marketing, Miami-Fort Lauderdale (WTVJ), NBC, NBCUniversal Owned Television Stations, NECN), New York (WNBC), news marketing, news promotion, Philadelphia (WCAU), Project Innovation, San Diego (KNSD, San Francisco – Bay Area (KNTV), Southern California (KNBC, The Comcast NBCUniversal Foundation, TVNewsCheck, Washington, WNEU, WNJU, WRDM), WSCV, WSNS, WWSI, WZDC)

WLWT Broadcasts Its Sales Pitch On TV

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In a new 60-second marketing and advertising message, WLWT Cincinnati takes its pitch directly to local businesses about the power of advertising on local TV, bringing the process from the board room to the living room and using the persuasive power of television to sell television.

Filed Under: Uncategorized Tagged With: advertising, Branden Frantz, branding, Cincinnati, Cincinnati Bengals, creative services directors, digital assets, Facebook, Hearst, Jordan Wertlieb, journalism, Julie Gossard, Market Share, Market Share Monday, marketing, NBC, news marketing, news promotion, OTT advertising, Pete Salkowski, Pittsburgh Steelers, TVNewsCheck, WLWT

General Manager, Creative Services Director And Maintenance Tech Openings

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New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, a creative services director and a maintenance technician for Nexstar, Hearst and Allen Media stations.

Filed Under: Uncategorized Tagged With: ABC, advertising, Allen Media, Cascade-Siskiyou National Monument, CBS, Crater Lake National Park, creative services, Creative Services Director, creative services directors, CW affiliate, Des Moines, Fremont-Winema National Forest, Hearst, image, journalism, KCCI, KDRV, local news, maintenance technician, Market Share, Market Share Monday, marketing, Medford, Mission, NBC, New York City, news marketing, news promotion, Nexstar, POP, Rogue River-Siskiyou National Forest, Rogue Valley, special report, topical, TVNewsCheck, U.S. News and World Report, Umpqua National Forest, Vice President/General Manager, WPIX

The Weather Channel’s New Branding Campaign Finds Joy Outside

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The Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.

Filed Under: Uncategorized Tagged With: accuracy, advertising, branding, creative services, creative services directors, credentials, CW affiliate, education, experience, Facebook, Fred Bucher, Get Into The Out There, graphics, It's Amazing Out There, journalism, Market Share, marketing, personalities, preparation, presentation, technology, The Weather Channel, TVNewsCheck, Twitter, weather forecasting

WREX Employees Get Personal in ‘Dear 2020’ Podcast

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“You will hear directly from the members of the 13 WREX staff about their personal and professional experiences in 2020,” says a description of the podcast on the station’s website.

Filed Under: Uncategorized Tagged With: advertising, branding, creative services, creative services directors, Dear 2020, Illinois, James Stratton, Josh Morgan, journalism, Kristin Crowley, Market Share, marketing, NBC, news promotion, podcast, Quincy, Rockford, TVNewsCheck, WREX

WTLV-WJXX Focuses On Viewers In Year-Ender

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Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.

Filed Under: Uncategorized Tagged With: ABC, advertising, atalie Thurlow, branding, creative services, creative services directors, First Coast News, Jacksonville, journalism, K9s For Warriors, Kristen Joyal, local news, Market Share, marketing, news promotion, Stuff the Bus, Tegna, TLV-WJXX, TVNewsCheck, year-ender

Marketing ‘WGN Morning News’ Is Always Unpredictable

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WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.

Filed Under: Uncategorized Tagged With: ABC, advertising, branding, CBS, CBS This Morning, Chicago, Chicago’s Second City TV, creative services, creative services directors, Good Morning America, independent station, Jeff Wilson, journalism, Larry Potash, local news, Market Share, Monty Python, NBC, news marketing, news promotion, Nexstzr, Pat Tomasulo, Paul Greeley, Paul Konrad, Robin Baumgarten, Saturday Night Live, Today, TVNewsCheck, TVNewsCheck’s MarketWatch Monday Memo, WGN Morning News

TVNewsCheck Resumes Regular Rates For Classified Ads

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From April through December of last year, TVNewsCheck offered discounted pricing to support employers coping with the global coronavirus pandemic. TVNewsCheck’s Media Job Center classified ad section returns to its regular pricing today, Jan. 4.

Filed Under: Uncategorized Tagged With: ABC, advertising, branding, CBS, digital, engineering, executive management, Facebook, Fox, journalism, lassified ad, LinkedIn, local news, managers, Market Share, Market Share Monday, marketing, marketing and creative services, media industry executives, Media Job Center, NBC, news, news marketing, news promotion, Paul Greeley, production, sales, TVNewsCheck, Twitter

Creative Services And News Openings

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New jobs posted to TVNewsCheck’s Media Job Center include openings for a creative services photographer-editor and a promotions producer and assignment editors for Cox, Nexstar, Capitol Broadcasting and Quincy stations.

Filed Under: Uncategorized Tagged With: ABC, advertising, Assgnment Editor, assignment editor, Boston, branding, Broncos, Capital Broadcasting, CBS, Cox, creative services, Creative Services Department, creative services directors, Creative Services Photographer/Editor., Dedham, Denver, digital marketing, Duke University, Facebook, Fox, Great American Beer Festival, journalism, KDVR, KWGN, KWWL, Livability, local news, Market Share, Market Share Monday, marketing, Marketing and Creative Professionals, NBA, NBC, news marketing, news promotion, Nexstar, NFL, North Carolina State University, Nuggets, on-air promotional spots, promotions producer, Quincy Media, Raleigh, Rockies (MLB), TVNewsCheck, U.S. News & World Report, Waterloo, WFXT, WRAL

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