It’s a dank winter day outside — cloudy, drizzly and foggy. The kind of weather that makes you want to listen to a sad song, and now, thanks to AccuWeather and Spotify, there’s a whole playlist of sad songs for you — or the right music for whatever kind of weather you’re experiencing. Does the weather influence […]
Best Platform For Topicals, Broadcast Or Facebook?
You’re sitting around with the general manager and news director talking news topicals, everybody’s favorite topic. The GM asked you point-blank, which platform do you think works best to promote our late news, Facebook or our own on-air? You take a sip of your coffee to buy time and ponder. You have about a million […]
WMAR Joins 30 Broadcasters In Airing Heroin Special
WMAR, the ABC affiliate in Baltimore owned by Scripps, is airing the new documentary, Breaking Heroin’s Grip: Road to Recovery, Saturday night, Feb. 11 at 7. In addition to WMAR, Breaking Heroin’s Grip: Road to Recovery will air on nearly 30 radio and TV stations in Maryland, Delaware, Pennsylvania and Washington, D.C., either simultaneously with […]
WDTN’s ‘Living Dayton’ Celebrates 5th Year
TV stations looking for examples of successful locally-produced programming to replace syndicated fare need look no further than Dayton, Ohio. That’s because WDTN, the NBC affiliate owned by Nexstar, has been producing a local lifestyle program called Living Dayton for the past five years. That’s 1,300 shows with more than 10,000 segments. This is a […]
KRON’s Promo Highlights Storm Coverage
On Tuesday, Feb. 7, the San Francisco Bay Area got more rain than it received in all of 2016, according to Steve Poitras, creative services director at KRON, Nexstar’s MNT affiliate there. “It’s gratifying to know that Bay Area viewers are choosing us more than in years past.” The rain on Tuesday was in addition […]
KRBK’s Super Bowl Promo Pokes Fun At Itself
KRBK, the Fox affiliate in Springfield, Mo., owned by Koplar Communications, has an identity problem. It seems no one knows who it is, or confuses it with other TV stations in town. So the station created a 30-second spot that “confronted our situation,” said George Davis, KRBK’s creative services director. “For years we have struggled […]
WFXT Uses Music From Australian Network Promo
Sunday’s Super Bowl was certainly one of the most highly viewed events in New England given that the Patriots were playing. And WFXT, Cox’s Fox affiliate in Boston, took advantage of the huge audience to launch a new 60-second promo for the station entitled, Everywhere. But according to a blog site, WFTX “copied a 2014 […]
Toddler Killings Prompt KARK Anti-Violence Campaign
In a direct response to the fatal shootings of two Little Rock toddlers, KARK and KLRT, the NBC and Fox affiliates in Little Rock respectively, launched a new anti-violence campaign called Victory Over Violence. KARK is owned by Nexstar and KLRT is owned by Mission Broadcasting. “Our newsroom grew tired of sitting back and covering these […]
Joe Namath Reveals Brain Damage In WFLX Interview
Joe “Willie” Namath, legendary NFL Hall of Fame quarterback and actor, and renowned man-about-town, reveals that he suffered brain damage from playing football, but that special treatments in a Florida hospital have improved the damage. “I feel good about it and I haven’t stopped trying to improve,” said Namath, 73, in an interview aired on […]
Trucks And Trash: Sweeps Promos/Stories
Last week, on the first day of the February sweeps period, I asked TV stations to share their special report promos along with the stories they promote. I know, every day is sweeps at your station. But in some cases, newsrooms still do special reports. That means local TV creative services departments are busy writing […]