For millions of years, islands have been formed by lava spewing from volcanos. But it’s not something that you generally see happening. Here’s a video posted by Hawaii News Now that shows people on a lava tour watching hot lava pour into the ocean. Hawaii News Now, is a news department shared by three stations […]
What’s New? 2017 Local TV Promos
Here are some fresh-from-the-edit-room promos from around the country. Have you just finished some new promos you’d like to share, email me at [email protected]. And you’re always invited to call at 817-578-6324 any time for any reason. Free marketing and brainstorm sessions are available. WWBT, Raycom’s NBC affiliate in Richmond, Va., has a storybook approach […]
WPTV Uses Facebook Live To Cover Airport Shooting
TV stations are using Facebook Live more and more to cover breaking news, reaching millions of people in the process. Last Friday’s shooting at the Fort Lauderdale-Hollywood International Airport is a case in point. WPTV, the NBC affiliate in West Palm owned by E. W. Scripps, did multiple Facebook Live posts to provide continuing coverage […]
All Arizona TV Stations Airing Same Program
Arizona TV viewers and radio listeners who turn on their favorite local stations tomorrow night at 6:30 may think they’ve stepped into an episode of The Twilight Zone. Because no matter which channel they select on the dial, the programming will be the same. It has happened once before, two years ago. But it’s an […]
WTAT Adds Two Newscasts In Charleston
“I am a regular reader of your Market Share section on TVNewsCheck.com and after years of enjoying other stations’ accolades, I finally have something I’d like to share with you,” wrote DeAnna Miller, WTAT’s director of creative services. Now how could I ignore that? WTAT, the Fox affiliate in Charleston, S.C., owned by Cunningham Broadcasting, […]
Fireworks Shoot KRON To Ratings Win
Viewers watching KRON on New Year’s Eve missed Miriah Carey’s lip-synch snafu and Don Lemon downing shots on CNN, but they did get to see real live fireworks without the drama. KRON, the MyNetworkTV affiliate in San Francisco owned by Media General, scored a 10 Household ratings at midnight on New Year’s Eve with fireworks […]
KARE’s Trademarks Are Stability And Storytelling
When a new creative service director comes to a TV station, they have to figure out what’s working and what isn’t. Do the messages reflect the brand? What does the tone, feel, look and attitude of the marketing say about the station? Is it consistent? What needs to be changed, dropped, tweaked or modified? What […]
Reader Comments And What’s New For 2017
One of the benefits of writing Market Share are the comments from my readers. I never got much of that when I wrote and produced TV promos and commercials. At least not from the viewing public. I used to imagine being somewhere and one of my spots would come up on TV and somebody would […]
Interesting Facebook Posts From Local TV News
I follow quite a few TV stations on Facebook. I find it fascinating how they use Facebook, what stories they cover and the videos they share. If you’d like me to follow your station, just send me an invite with your station’s Facebook link. Here are just a couple interesting items I found last night […]
WGCL Editorial Ponders Real Vs. Fake News
I follow many TV stations’ Facebook pages. It’s fascinating to me to see what news stories these stations are sharing on Facebook. And from time to time, I’ll share them on Market Share. In November, TVNewsCheck’s editor, Harry Jessell, in one of his weekly “Jessell at Large” feature, tackled the issue of stations airing editorials, […]