Not many kids in elementary school know what they want to do for the rest of their lives. But Steve Kamer did. “From the time I was in elementary school, I wanted to be on the radio. I loved radio, all I wanted to do was be a disc jockey.” Unfortunately, dreams of working in […]
WABC’s Chopper 7 Promo Drones About Its Technology
Designing Digital Media Into Newsrooms With the growing availability of drones to capture aerial perspectives of a news event, you’d think the days of the local TV news chopper would be numbered. But for many markets, especially major ones like New York City, having your own news helicopter on call is obligatory to covering […]
KRON’s Outside Media Produces November Gains
KRON, Media General’s MyNetworkTV affiliate in San Francisco, points to a good budget for outside media this November as the reason the station posted some ratings lifts in certain dayparts. “This November was different,” said Steve Poitras, KRON’s creative services director. “A good budget was available to co-op with syndicators and to target new digital platforms. […]
At WTAE In Pittsburgh, It’s ‘Bundle-Up’ All Day
Tomorrow morning at 5 o’clock, it will still be dark and a seasonal 34 degrees in Pittsburgh. Chilly, but not bad for December in Western Pennsylvania. But the temperature is just right for the all-day project at WTAE, now in its 31st year, The Bundle-Up Telethon. Over that course of time, it’s estimated that 270,000 […]
KFMB Wins November Despite Nielsen Change
I’m not an expert on the newest techniques to measure television watching, regardless of the company. But I do remember visiting the Nielsen headquarters in Florida once to review the ratings diaries. These were the hand-written booklets filled out by viewers, day-by-day, hour-by-hour, listing what they watched on TV. This was the 1990s, and I […]
WFIE’s Donut Bank Ad Makes Santa Jolly
The donut hero strikes again! This time, Santa and his helpers get their jollies eating donuts. It’s a simple concept, masterfully executed. No matter what the situation, the person who brings a box of donuts to share saves the day!
Stephen Arnold Music Helps ‘Little Kids Rock’
Stephen Arnold Music has just released its brand new Christmas music package, The Six Strings of Christmas, Volume Two. Add just one or all 10 of the CDs to your holiday collection — here’s why.
KDFW Dallas: A Facebook Selfie
Five years ago, the job didn’t exist at most TV stations. Today, it’s one of their key positions. Social media, especially Facebook, has become a fundamental platform for stations. It has allowed viewers to participate in the electronic news gathering process. It provides a real-time connection to viewers, giving them a voice in how their […]
Facebook Takes WPTV Food Drive Up A Notch
Most TV stations get involved in helping the people in their communities, regardless of the time of year. But this time of year, they seem to take it up a notch. And this year, WPTV saw a way to combine the power of its broadcasts with the popularity of its on-air personalities on Facebook to […]
KIDY Out-Punts Its Coverage On Facebook
San Angelo, Texas is market No. 196, although it feels much bigger when you’re there, as I’ve been. There are 56,000 households and 135,000 people, according to a note from Justin Riggan, general manager of KIDY, Tegna’s Fox affiliate there. But the station out-punted its coverage recently with a Facebook video post about an area […]