I got a note from Bob Kim, marketing director at Tegna’s WFMY Greensboro, N.C., about a new campaign the CBS affiliate launched called Homecoming, and I took a quick look at the 30-second spot he attached. It gave me goosebumps. Kim was announced as the marketing director for WFMY in August and was the subject […]
KARK Little Rock: A Facebook Selfie
Five years ago, the job of overseeing social media didn’t exist at most TV stations. Today, it’s one of the key positions for news, marketing and sales. Social media, especially Facebook, has become a fundamental platform for stations. It has allowed viewers to participate in the electronic news gathering process. It provides a real-time connection […]
WPVI Wins Election Night Coverage In Philly
WPVI, the ABC O&O in Philadelphia, and ABC News earned a combined cume of 17 million during Tuesday night’s election coverage, according to the station. WPVI’s 6 p.m. newscast was the most-watched of the day, while at 11, WPVI had 375,000 viewers, more than the combined 300,000 viewers on its next two nearest competitors. WPVI’s […]
WJXT Most Watched for Jacksonville Election Coverage
WJXT, Graham Media’s independent station Jacksonville, Fla., was the market’s most watched TV station on election night, according to a statement from the station. WJXT’s coverage was continuous from 7 o’clock Tuesday night until 3:30 Wednesday morning. “We know all stories are local stories,” said Bob Ellis, WJXT’s general manager. “With no network affiliation, covering […]
WSVN Captures Most Viewers On Election Night
WSVN, Miami’s Fox affiliate owned by Sunbeam, won the Election Night coverage with the most viewers on air, online and on Facebook, Twitter and Instagram. The station was the only one in the market to carry election coverage wall-to-wall from 7 Tuesday night until 3:30 Wednesday morning, and the first to announce the Trump victory, […]
WGN Promo Thanks Chicago Cubs Fans
I shared WGN’s poignant spots after the Chicago Cubs won their first World Series in 108 years. WGN is Tribune’s independent station in Chicago. Here’s a spot that thanks fans for their participation throughout the year into the parade and rally. https://www.facebook.com/WGNTV/videos/10153961910812411/
WDTN’s ‘Food For Friends’ Starts Today
Needy families in the Dayton, Ohio, area have received more than 13 million food items in the 35 years since WDTN first developed its Food for Friends campaign in 1982. “ ‘Working For You’ isn’t just a slogan but our mission as a television station to give back whenever possible,” said Joe Abouzeid, WDTN’s general […]
WVEC’s ‘Conversational’ Morning News Promos
Here are a couple of new morning news promos from WVEC, Tegna’s ABC affiliate in Norfolk, Va. “I am so proud of the work our 13NewsNow Daybreak team does every day!,” wrote Emily Mowers, WVEC’s marketing director. “Human, conversational, relatable, and natural are the aspects we were really wanting to focus on. Those are the […]
KTRK’s Dave Ward: A World Record Anchor
In any business, it’s exceedingly rare for an employee to work at the same place for 50 years. In the world of local television news anchors, it’s almost unheard of. In fact, it’s happened only once, just this week, and it’s a world record. Dave Ward, news anchor at KTRK, ABC’s Houston O&O, holds the […]
A Couple Of New Promos From WPVI
Here are some new promos from WPVI, the ABC O&O in Philadelphia, that I saw posted Facebook. A couple in bed are losing sleep over the WPVI news app. https://www.facebook.com/mike.monsell/videos/10155597868399152/ Meteorologists Adam Joseph and Cecily Tynan are like bother and sister. https://www.facebook.com/6abcActionNews/videos/10157800176345094/