Since I started writing Market Share for TVNewsCheck, I get a lot of press releases and other info about television programming in general. And since our research indicates that the average Market Share reader is highly intelligent and educated, a sophisticated viewer with a discriminating taste for quality television programming, I think it is my […]
‘Everywhere I Go’ Sings Local TV News’ Portability
These days, there’s no such thing as being alone in the middle of nowhere — isolated, cut off, uniformed. Everywhere you go, thanks to the device in your hand, you’re connected to everything that is going on, starting in your neighborhood and around the world. That’s the premise behind a new music and image campaign […]
WPLG Airing Town Hall Meeting On Gun Violence Tonight
WPLG, Miami’s ABC affiliate owned by Berkshire Hathaway, will air an hour-long primetime special about gun violence tonight at 8. The live town hall meeting, part of the station’s My Future, My Choice initiative, will center on topics relevant to urban youth. Parents who have lost children to gun violence will be given an opportunity […]
MeTV Has The Cleverest Promos In The World
So says Pattie from Oaks Hills, Calif., in an email to diginet MeTV. And she felt so strongly about it, she used all caps. “I’ve been in the business for 30 years,” said Neal Sabin, MeTV’s president, “and it’s the first broadcasting entity that I’ve been associated with that gets fan mail for its promos.”
KYW Cameraman Flattened by NFL Player, No Flag
Talk about concentration. A KYW Philadelphia cameraman was on the sidelines shooting the Eagles/Cleveland Browns game last Sunday when Eagles’ receiver Jordan Matthews hauled in a pass for a touchdown. Kyle Hall captured all the action and kept shooting as Matthews took in the pass in the end zone and then his momentum caused him […]
Viewers ‘Ask The Mayor’ On New York’s WNBC
If you could talk with the mayor of your town or city, what would you want to know? What questions would you ask? What issues are of concern to you? Schools, roads, taxes, the homeless, potholes? And what if your questions and the mayor’s answers could be seen by viewers on television and online? WNBC, […]
WFIE Test Drives Innovative New Car Campaign
Aah, that new car smell can be so intoxicating. It’s too bad it can’t be delivered through your television. But everything else about test driving a brand new 2017 model is being shown in an innovative new web series from WFIE, Raycom’s NBC affiliate in Evansville, Ind. Try This Drive shows folks taking test drives […]
Broadcasters Address Nationwide Opioid Epidemic
The National Association of Broadcasters (NAB) announced at a press conference on Capitol Hill Tuesday that it is teaming up with the Partnership for Drug-Free Kids (Partnership) to launch a multi-faceted campaign to address heroin and prescription drug abuse in America. At the press conference, NAB highlighted news coverage that local and network radio and […]
WJXT Special Traces How Jacksonville Won The Jaguars
WJXT, the independent station in Jacksonville owned by Graham Media, documents how Jacksonville, a city considered too small to support an NFL franchise, landed one to become home of the Jacksonville Jaguars. Destiny: The Insider’s Story of How Jacksonville Won the Jaguars, airs tonight at 8 on WJXT. “This story is bigger than sports and football,” […]
NAB To Launch Nationwide Anti-Opioid Campaign
This recent picture of an Ohio couple overdosed on heroin while driving with a 4-year-old pretty much says it all about how widespread heroin and other opioid use have become in this country. Today at 11 a.m. in Washington, the National Association of Broadcasters and the Partnership for Drug-Free Kids will hold a press conference […]