When a TV station wants to add new entertainment fare to its daytime lineup, most go the syndicated programming route. The costs are known, the promos are fed every day, and there’s usually a track record of expected performance levels. It’s turnkey. And daytime television isn’t exactly a revenue generator. So you know what you’re […]
Soledad O’Brien Hosts Season 2 Of ‘Matter Of Fact’
Matter of Fact With Soledad O’Brien, launches this weekend at TV stations across the country. The second season of the political magazine program, which launched in 2015 with another host, debuts with Soledad O’Brien, an Emmy and Peabody Award winning journalist, at the helm as anchor and producer. The weekly half-hour program will air on […]
Broadcasters Unite For La. Flood Relief Concert
What started out as an ambitious idea on the part of Raycom Media to help the Red Cross disaster relief efforts for people affected by the recent flooding in Louisiana kept getting bigger and bigger. The concert, Louisiana Rising: A Benefit Concert for Flood Relief, aired Monday and has raised more than $800,000 thus far for […]
WTAE Airing Special About 9/11’s Flight 93
WTAE, Pittsburgh’s ABC affiliate owned by Hearst, takes a new look at Flight 93, the plane that crashed in Shanksville, Pa., on 9/11. Chronicle: 15 Years After Flight 93 shares the struggle of the families of the Flight 93 passengers and their determined mission to memorialize their loved ones. Chronicle: 15 Years After Flight 93, […]
WDTN-WBDT Kicks Off 33rd ‘Coats for Kids’
Media General’s NBC-CW Dayton, Ohio, duopoly of WDTN-WBDT, for th 33rd year, is collecting coats and other winter accessories to give to less fortunate kids and adults in the area. Since its inception, Coats for Kids has collected and distributed more than 492,000 coats and accessories. The campaign is scheduled to run Sept. 1-Oct. 7. […]
ABC-Owned TV Stations Top Global Brands On Facebook
In recent months, the ABC Owned Television Stations have outperformed The New York Times, The Washington Post and Buzzfeed combined in social media actions on Facebook with almost 14 million actions, according to data from audience insight firm Shareablee. “Last year, we started to notice that in aggregate, our eight owned stations had begun to […]
Sinclair, Aaron Neville Join Flood Relief Concert
Sinclair Broadcasting’s TV stations in 26 of its markets across the country are joining the Raycom stations in airing Louisiana Rising: A Benefit Concert for Flood Relief on Monday, Labor Day, Sept. 5, from 7 to 9 p.m. CT. “We are proud to join Raycom in support of the people of Louisiana,” said Arthur Hasson, […]
KFOR Goes Big And Corny For A-Maze-ing Event
Most TV stations are content to have their logos prominently displayed on the signage when they sponsor a local event. If there are T-shirts and hats with the station’s logo, all the better. But KFOR, Tribune’s NBC affiliate in Oklahoma City, took its sponsorship of an upcoming event to new heights, like, say, 500 to […]
WVEC Takes The Cake For New Marketing Hire
One my first day as creative services director at a TV station, the general manager came into my office and closed the door. He said, “I have good news and bad news. The bad news is your promotion manager just resigned to work across the street, and she’s taking one of your writer/producers with her. […]
Hand-Written Letter Says Class At KNOE
Employees come, and employees go. It’s fact of life in any business, but especially true in local TV news. It’s part of the culture and for many, the allure. You often start in a small market TV station, get some experience and move on to a bigger market, and so forth. Most of the time, […]