TV stations have been using music to promote their station and their news for years. One of the early music image campaigns was the “Hello” campaign written by Frank Gari. Here’s a version from 1977 in Milwaukee. The music image campaign is still relevant today, with music production companies offering a variety of songs in […]
Former TV Reporter Videos Red Cross Plea
You can’t blame Gerard Braud for shooting a video and then posting it on Facebook that shows what Baton Rouge homeowners are facing after their homes were flooded. Braud went to Baton Rouge to help a friend get his house in order. Like him, I feel the urge to do something to help, too. The […]
WBRZ Flood Coverage Extends 114 Continuous Hours
“I’ve been fighting for three days, sandbagging, had a big pump and everything, I slept maybe 12 hours in the last four days trying to save it.” If you want to get some idea of what people in the flooded areas of Louisiana are going through, take 20 seconds to watch this video from WBRZ’s […]
WLNE Moves Up Don Curtin To Promotion Manager
I love it when a TV station promotes from within. It’s good for morale, sends the right message to the staff. No waiting, no moving expenses, no introductory period while the new person figures out where the bathrooms are. And that’s exactly what happened at WLNE, the ABC affiliate in Providence owned Citadel Communications, when […]
Louisiana TV Stations Pitch In To Help Flood Victims
While some of the water in Louisiana is receding, the flooding crisis is far from over, according to a report from NBC News. Bodies are still being discovered in flooded houses and cars, more than 40,000 homes are damaged or in ruins, 30,000 people needed to be rescued and more than 8,000 are still living […]
WFMY Names Bob Kim Marketing Director
WFMY, Tegna’s CBS affiliate in the Winston-Salem, N.C., market, has hired Bob Kim as its marketing director. Kim will oversee the station’s marketing, branding, multiplatform growth and audience development, according to a statement for the station. “More than anyone or anything else, Bob is all about the customer,” said Larry Audas, WFMY’s general manager.
What’s New? See Fresh News Promos Here
While Facebook has become an important screen for local TV stations to promote their news, it does have its limitations. Sound, for example. According to an article from Digiday, “as much as 85% of video views happen with the sound off.” Which can make the effectiveness of music image promos almost nil. And it can […]
Univision Communications Expands Hispanic Voter Campaign
One of the leading media companies serving the Hispanic community, Univision Communications Inc. (UCI) is building on its voter engagement efforts by partnering with the Election Protection Coalition, to help ensure every voice and every vote is heard this election. The Election Protection Coalition, is one of the largest nonpartisan voter protection coalitions in the […]
In 24 Hours, WFLA Helps Tampa Viewers Get $1 Million
Some lucky Tampa residents got part of $1 million in unclaimed money and property last Thursday by calling into a special phone bank at WFLA, the NBC affiliate owned by Media General. Hosted by WFLA’s Shannon Behnken, an investigative consumer reporter, the phone bank helped residents reclaim more than 4,000 accounts totaling over $1,051,000 in […]
WAFB’s Stunning Rescue Video Brings World’s Attention To Flooding
WAFB’s dramatic video, shot by reporter Robbie Reynold, of a man rescuing a woman and her dog from a submerged car was the most engaged post on Facebook in the world on Saturday and Sunday, according to Robb Hays, news director of the Raycom-owned CBS affiliate in Baton Rouge, La. Dramatic water rescue in Baton […]