While Facebook has become an important screen for local TV stations to promote their news, it does have its limitations. Sound, for example. According to an article from Digiday, “as much as 85% of video views happen with the sound off.” Which can make the effectiveness of music image promos almost nil. And it can […]
Univision Communications Expands Hispanic Voter Campaign
One of the leading media companies serving the Hispanic community, Univision Communications Inc. (UCI) is building on its voter engagement efforts by partnering with the Election Protection Coalition, to help ensure every voice and every vote is heard this election. The Election Protection Coalition, is one of the largest nonpartisan voter protection coalitions in the […]
In 24 Hours, WFLA Helps Tampa Viewers Get $1 Million
Some lucky Tampa residents got part of $1 million in unclaimed money and property last Thursday by calling into a special phone bank at WFLA, the NBC affiliate owned by Media General. Hosted by WFLA’s Shannon Behnken, an investigative consumer reporter, the phone bank helped residents reclaim more than 4,000 accounts totaling over $1,051,000 in […]
WAFB’s Stunning Rescue Video Brings World’s Attention To Flooding
WAFB’s dramatic video, shot by reporter Robbie Reynold, of a man rescuing a woman and her dog from a submerged car was the most engaged post on Facebook in the world on Saturday and Sunday, according to Robb Hays, news director of the Raycom-owned CBS affiliate in Baton Rouge, La. https://www.facebook.com/Channel9BatonRouge/videos/10153934883753823/ Hays says the rain […]
Amazing Flood Rescue Of Woman And Dog By WAFB
We’ve all seen video on Facebook and other online sources of people being rescued in floods. But this video shot by Robbie Reynold, a reporter and one-man band journalist at WAFB, Raycom’s CBS affiliate in Baton Rouge, La., is one of the most amazing I’ve ever seen. The video has been seen by more than […]
Floods Cancel Sunday Services, So KLFY Airs Mass
A low pressure system sitting over southern Louisiana this past weekend caused widespread flooding so bad that churches throughout the Acadiana area surrounding Lafayette canceled Sunday services. The governor estimates more than 20,000 people have been rescued. Offices and schools are closed today. Knowing how important faith and spirituality are to the many predominately Catholic […]
WJAR Investigates Street Corner Panhandlers
You’ve seen them. Maybe you’ve wanted to give them some money, but weren’t sure: are they really homeless and down on their luck or is it something else? And what about those who claim to be collecting for charities? Is that legit? Does your contribution ever end up in the right hands? The I-Team Investigators […]
UPDATE: WFIE’s New Donut Hero Commercial
You own a donut shop in town. A local TV station wants you to advertise but you have no ad agency, no TV commercial to air. But the station has creative people who can help out, come up with a creative concept, and has the expertise and equipment to produce it. You like it. The […]
UPDATE: KTBS Welcomes Nicole Cross To Shreveport
Nicole Cross is the new 5 p.m. news anchor and health reporter at KTBS, the ABC affiliate in Shreveport, La., owned by the Wray family. Cross, a psychotherapist with a PhD in Counselor Education, has taught at several universities. When we last heard from Cross, she turned her good-bye party from KNOE Monroe, La., into […]
WKOW Documentary Aimed To Raise Racial Awareness
A commercial-free, 90-minute documentary, Our Wisconsin: Equity & Justice For All?, aired July 22 on WKOW, Quincy Media’s ABC affiliate in Madison, Wis. The special also aired on WAOW, WXOW and WQOW, the ABC affiliates in Wausau, La Crosse and Eau Claire, respectively, all owned by Quincy Media. As part of the program’s description on […]