A commercial-free, 90-minute documentary, Our Wisconsin: Equity & Justice For All?, aired July 22 on WKOW, Quincy Media’s ABC affiliate in Madison, Wis. The special also aired on WAOW, WXOW and WQOW, the ABC affiliates in Wausau, La Crosse and Eau Claire, respectively, all owned by Quincy Media. As part of the program’s description on […]
WDTN News Talent Surprise Viewers In Testimonials
Today, we’re going to learn how Jason Doyle, WDTN’s creative services director, created a couple morning news promos to air during the Rio Olympics. WDTN is Media General’s NBC affiliate in Dayton, Ohio. This is another example of a local TV marketing director sharing how the concept and execution came together.
WJAR Tries Breaking 2 Guinness World Records
Using the 2016 Olympic Games in Rio as a platform, WJAR, Sinclair’s NBC affiliate in Providence, R.I., is attempting to break some world records of its own — for the longest non-stop volleyball game and for the most volleyball consecutive passes over the net. The WJAR, NBC 10 Volley for Buddies, is a beach volleyball tournament […]
NBC Using Facebook To Promo StormRanger Weather Trucks
In a Market Share article last week, we revealed the launch of a fleet of mobile radar trucks by the NBC-Owned stations starting in Philadelphia. Here’s how WCAU is promoting its StormRanger10.
‘Uncensored’ Podcasts With WTTG Personalities
WTTG, the Fox O&O in Washington, released podcasts yesterday featuring conversations with their on-air personalities that WTTG describes as “uncensored,” covering topics like workplace romance and office dating. “Nothing is off limits,” according to a statement from WTTG. “Let’s just say it’s a side of your favorite Fox 5 personalities you’ve never heard before,” says […]
Why WLBT Leads The Market In Social Media
WLBT, the Raycom-owned NBC affiliate in Jackson. Miss., has a substantial lead on total media actions over the past six months with more than three times its nearest competitor, according to data from audience insight firm Shareablee. What’s the station’s philosophy? What stories really pop on Facebook? How does the station use Facebook to drive […]
Viewers Find ‘Pirate’ TV Station Operating In Catskills
Imagine you’re snow-bound in a cabin in the Catskills. A blizzard has dumped so much snow, you’re stranded. There’s plenty of food and the house is warm, but authorities say it could be days until they can clear the roads. They say just hunker down and wait, relax, perhaps watch TV. You turn on the […]
Local Commercials From WFIE: Creative and Effective
A few months ago, I saw a locally produced commercial on Facebook from WFIE, Raycom’s NBC affiliate in Evansville, Ind.. To be exact, it was on the Facebook feed of WFIE’s creative services director, Brando Ridge, a friend of mine from when we both worked at Nexstar. The spot inspired me I to write about […]
‘The Presidents’ On PBS, Series Of Award Winning Bios
At a time when all Americans of voting age are considering their choice for the next president, it seems appropriate that we should revisit the times in our country when JFK, LBJ, Nixon, Reagan, Carter and George H.W. Bush led our nation through wars, economic struggles, the threat of nuclear war, civil rights and terrorism. […]
UPDATE: KXVA, Fox 15, Relaunched in Abilene
Earlier this week, I wrote an article about how KXVA, the Fox affiliate in Abilene, Texas, owned by Tegna, relaunched itself on Aug. 2. We’re talking new logo, new set, new image and branding, and a new standalone website, which it had formally shared with its sister station KIDY, the Fox affiliate in San Angelo, […]