KWQC, the NBC affiliate in Davenport, Iowa, owned by Media General, has named Ryan Beintema as the station’s creative services director, overseeing all station marketing, branding, and promotions. “I’m delighted that we were able to bring Ryan back to KWQC,” said John Mann, KWQC’s general manager. Ryan, a Quad City native, is an award-winning promotions […]
Tuesday Greetings From Montreal
I’m on vacation in Montreal with some members of my family, including my grandson, Lawson. Since none of this has anything to do with marketing, I’ve posted some my observations about our trip on my own personal blog, Paul Greeley’s World. You can see this morning’s post by clicking here. One funny grandson story: Lawson […]
Dallas CW Wants Viewers To ‘Express Yourself’
KDAF, Tribune’s CW affiliate in Dallas, has a catchy new song created by Stephen Arnold Music that drives a new promo campaign, Express Yourself. Express Yourself encourages viewers to interact with the station by uploading and sharing fresh user-generated content. In others words, express yourself. “We’ve had the words and logo ‘Express Yourself’ on air […]
WEAU Thinks ‘Thanks’ For Weather ‘Proof Of Performance’ Promo
When I started writing the Market Share column two-plus years and more than 1,000 articles ago, this is the kind of story I envisioned posting. A TV station marketing executive sends me a promo his station did and he tells me how it happened, the creative and strategic decisions he made along the way, the […]
Greetings From Montreal
Normally, my vacation revolves around a beach somewhere. But this year, I let my daughter talk us into staying at a place in the plateau area of Montreal. Here’s a link to the place from Airbnb. 4460 De La Roche, Mont Royal, qc Montreal is not a city just clinging to its French heritage. It […]
Sheltered Pets Get Spruced Up For Big Day
I can see the promo now. Images of pets getting spruced up to look their best. A parrot wearing lipstick. An Irish setter with curlers in her fur. A cat waxing his whiskers. Why? Because tomorrow, upwards of 20,000 sheltered pets could be leaving their current digs for a new home, and life, with loving […]
Cleveland’s TV Stations Providing Viewers With Raw Access
It’s been an interesting week for Americans watching the nomination process in Cleveland this week. We’ve all been able to see what’s going inside the Republican National Convention by watching any of the cable news and/or Big 4 network newscasts every night. But there’s another side of the coverage that the local TV stations news […]
Toxic Algae Is Big Story For Florida’s WPTV
If ever a picture was worth a thousand words, the one above from an article in the New York Times captures a bizarre situation in the waters off the Florida east coast. For the past few months, decaying algae has forced officials to close down beaches and businesses along the shores of some counties on Florida’s […]
WEWS Creates Survival Guide for Cleveland Viewers
Local TV stations in Cleveland have had months to prepare for the Republican National Convention that has taken over the city this week. So what kind of special coverage are they offering to their local viewers to help them get through the convention and the disruption it brings to normal life there? WEWS, the ABC […]
KABC Helps Get 4.6 Million Meals To Hungry
When most people think of Southern California, they think Beverly Hills, Rodeo Drive, Hollywood glamor, fabulous homes and lifestyles. But there is another side to the area that is more bleak, according to KABC. More children and families are at risk of going hungry in Los Angeles County than in any other county in the […]